餐巾纸的背面
The Back of the Napkin
Dan Roam · 初版 2008 年
6人推荐
8位读者提及
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一种解决棘手商业问题的全新大胆方法——即使你的画工只有二年级水平。当年 Herb Kelleher 在头脑风暴如何打破传统的轴辐式航线网络时，他抓起了一张酒吧餐巾纸和一支笔。三个圆点代表达拉斯、休斯敦和圣安东尼奥。三个箭头代表直飞航线。问题迎刃而解，而这张图也让 Southwest Airlines 轻松获得了投资者和客户的认可。只要运用得当，在不起眼的餐巾纸上随意勾勒几笔，其威力就能超越 Excel 或 PowerPoint。它能帮助理清思路、跳出固有思维模式，并以一种让人一目了然的方式进行沟通
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……PPT 胶片嘛，用的时候后果自负——因为大伙儿早就见怪不怪了！顺便提一句，Dan Roam 的《餐巾纸的背面》（The Back of the Napkin）是一本教人用图画把事情讲明白的好书（无论是理清思路还是做 presentation 都很管用）。不过提个醒：它能帮你高效传达信息，但没法让你的信息显得更可信。书中就讲过一个充满讽刺意味的例子，说的是……
…slides, use them at your own risk – because we’ve seen them before! Incidentally a great book to teach people how to create useful pictures (both for clarifying your thinking and for presenting) is The Back of the Napkin. Be warned that it it helps you communicate your message effectively, but it does nothing to help your message be more believable. The book contains an ironic example of this, by telling the story of…
Dan Roam 的《餐巾纸的背面》（The Back of the Napkin）是一本关于草图绘制以及如何将其用作商务沟通工具的好书。http://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures...
A good book on sketching and it's application as a business communication tool is Dan Roam's The Back of the Napkin. http://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures...
网上没有电子版，不过别人跟我推荐过《餐巾纸的背面：用画图解决问题并推销想法》（The Back of the Napkin），说学这类东西看它挺不错的。http://www.amazon.com/gp/product/1591843065/
It's not online, but I've been told "The Back of the Napkin: : Solving Problems and Selling Ideas with Pictures" is a good book for that kind of thing. http://www.amazon.com/gp/product/1591843065/
想深入了解商业绘图（尤其是白板绘图）的绝佳门道，可以参考：Dan Roam 的《餐巾纸的背面》（The Back of the Napkin）。同一作者还有其他相关的书。我个人特别喜欢：《Draw to Win》
For some really great insights into drawing for business (esp. whiteboarding) see: The Back of the Napkin by Dan Roam. There are other related books by the same author too. I especially enjoyed: Draw to Win
我能给非设计师或非美术从业者最好的建议，就是去读读 Dan Roam 的《餐巾纸的背面》（Back Of The Napkin）。这本书讲的是如何用基本的草图技巧来梳理并表达自己的想法。9月10日我们在下一次 UX 读书会正好要讨论这本书，在湾区的朋友可以看看：http://groups.google.com/group/ux-book-club-san-francisco/br...
The best tip I can give non-designers or non-artists is to read Dan Roam's Back Of The Napkin. It's about how to use basic sketching skills to both capture and express your ideas. We're holding a discussion on it on Sept 10th at our next UX Book Club, for those in the bay area: http://groups.google.com/group/ux-book-club-san-francisco/br...
……在这个幻灯片满天飞的时代。而且还有一个额外的好处：当我必须亲自动笔把内容写出来时，我发现自己会更深入地思考到底需要传达什么。Dan Roam 的《餐巾纸的背面》是一本极好的书，教你如何用笔来进行沟通[1]。[1] http://www.thebackofthenapkin.com/
…in this day of ubiquitous slides. As an additional benefit, I find that I have to put a lot more thought into what actually needs to get communicated when I have to physically write it out. Dan Roam's Back of the Napkin is a great book explaining how to communicate using a pen[1]. [1] http://www.thebackofthenapkin.com/