《现金广告术》封面

现金广告术

Cashvertising

Drew Eric Whitman · 初版 2008 年

7人推荐
7位读者提及
7次提及

Hacker News 上怎么说

  • ……罗伯特·西奥迪尼的《影响力》(Psychology of Persuasion)、乔·休格曼的《文案训练手册》(The Adweek Copywriting Handbook)、加里·布莱克与罗伯特·布莱的《文案要素》(The Elements of Copywriting)、丹·肯尼迪的《终极销售信》(The Ultimate Sales Letter)、德鲁·埃里克·惠特曼的《吸金广告》(Cashvertising)、安迪·马斯伦写的《写出爆款》(Write to sell)、H.A. 著《影响人类行为》(Influencing Human Behaviour)、埃尔默·惠勒的《让语言产生效益的测试句》(Tested Sentences That Sell)、莫因与劳埃德著《无限销售力》(Unlimited Selling Power)……

    …Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of Copywriting" by Gary Blake and Robert Bly "The Ultimate Sales Letter" by Dan Kennedy "Cashvertising" by Drew Eric Whitman "Write to sell " it is written by Andy Maslen "Influencing Human Behaviour" by H.A. "Tested Sentences That Sell" by Elmer Wheeler "Unlimited Selling Power" by Moine and Lloyd.…

  • ……别人向我推荐的五六本营销大作。按优先级从高到低,我最喜欢的三本是:* 乔·维泰利的《催眠写作》(Hypnotic Writing)* 约瑟夫·休格曼的《文案训练手册》(The Adweek Copywriting Handbook)* 德鲁·惠特曼的《吸金广告》(Cashvertising)。如果你只能读三本书,我建议读这几本,顺序就按上面列的来。但如果你只能读一本,《吸金广告》其实可能对你是最合适的。警告:一定要边学……

    …half a dozen marketing tomes that people had recommended to me. In descending priority, my favorite three: * Hypnotic Writing by Joe Vitale * The Adweek Copywriting Handbook by Joseph Sugerman * Cashvertising by Drew Whitman If you can read only three books, I'd suggest these, in the order listed. But if you can only read one, Cashvertising might actually be the best for you. CAVEAT: Make sure you work…

  • 别管那垃圾邮件式的标题,这是一本关于文案写作的奇书:《Cashvertising》:http://amzn.to/nrwKnf(所有链接都带我的推广链接。我正走在发财路上,宝贝!;)我目前正在读这本,到目前为止还不错:《Moonwalking with Einstein: The Art and Science of Remembering...》

    Forget about the spammy title, this is an amazing book on copy writting: Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;) I'm currently reading this one, so far so good: Moonwalking with Einstein: The Art and Science of Remembering…

  • 去亚马逊搜那本叫《Cashvertising》的书。

    Go to amazon and search for the book called 'Cashvertising".

  • 《Cashvertising》名字俗气,书极好。一位广告主管对常见文案技巧做拆分测试。非常有用 http://www.cashvertising.com/

    Cashvertising Cheesy name, excellent book. An ad execuetive split tests common copywriting techniques. Very helpful http://www.cashvertising.com/

  • 我最近读了《Cashvertising》这本书。它非常擅长拆解如何在印刷品上销售。我推荐你读。比如,你的标题“Better task tracking on your Mac”没有提供真正的好处。任务跟踪好在哪?……

    I recently read the book "Cashvertising". It's very good at breaking down how to sell in print. I recommend you read it. For example, your headline "Better task tracking on your Mac" offers no real benefit. What is good about task tracking?…

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