我们如何决定

Hacker News 上怎么说

• csavage · 2011 年

  ……那篇文章。作者 Jonah Lehrer 写过一本非常棒的行为经济学方面的书，我觉得任何想做销售/卖东西的人都必读。对我们 Wistia 团队来说它价值巨大。书名叫《How We Decide》。Jonah 总是能从神经学视角切入，用极其有趣的方式来剖析人类行为。http://www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/05472479...

  …article. The author, Jonah Lehrer, has an amazing book on behavior economics that I considering a must read for anyone trying to sell anything. It's been incredibly valuable to us at Wistia. It's called "How We Decide". Jonah always finds incredibly interesting ways to pull apart behavior from a neurological perspective. http://www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/05472479...

• aluprek · 2009 年

  ……关于我们未来会想要什么、以及我们现在想要什么，这两类决策是在大脑的不同区域处理的。bug 出在我们大脑的软件上，而不是 Netflix 的算法里。Lehrer 的书《How We Decide》非常有趣地探讨了我们大脑里的这类 bug。强烈推荐。

  …about what we will want in the future and decisions about what we want now are processed in different areas of the brain. The bug is in our brain's software, not in the Netflix algorithm. Lehrer's book "How We Decide" is a really interesting look at many of these types of bugs in our mind. I highly recommend it.

• antimora · 2009 年

  顺便说一句，我强烈推荐作者（Jonah Lehrer）的书《How We Decide》。写得很棒，干货满满。

  Btw, I highly recommend the author's (Jonah Lehrer) book "How We Decide". It's well written and informative.

• sivers · 2010 年

  （这里的链接会带你去看我每本书的读书笔记，还有每本书的 ISBN 编号，方便你在喜欢的图书馆/书店/随便什么地方找到它。）《How We Decide》- Jonah Lehrer 著：非常精彩的一本书，传达的信息很明确：我们情绪化的大脑比逻辑化的大脑反应更快，通常也更聪明。我们的情绪是经过多年逻辑和经验训练出来的，保留着……

  (The links here bring you to my notes from each book, and the ISBN number for each so you can find it easily at your favorite library/store/whatever.) How We Decide - by Jonah Lehrer: Brilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain. Our emotions are trained by years of logic and experience, retaining…

• kilian · 2010 年

  如果你对这类东西感兴趣，可以看看 Jonah Lehrer 的《How We Decide》：http://www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/06186201... 我正在读，这本书见解极其深刻，因为它能同时解释……的运作方式。

  If you're interested in stuff like this, check out 'How we decide' by Jonah Lehrer : http://www.amazon.com/How-We-Decide-Jonah-Lehrer/dp/06186201... I'm reading it now, and it's an amazingly insightful book, in that it manages to at once explain the workings of the…

• klbarry · 2011 年

  ……是个很蹩脚的比喻。如果你看看该领域任何神经科学研究，很快就会发现，缺了这两者的协同配合，根本不可能做出优秀的决策。作为这个主题下可读性极强的一本书，我强烈推荐 Jonah Lehrer 的《How We Decide》。顺从情绪线索并不是“决策过程短路”，也绝非“从根本上具有欺骗性”。EDIT：更不用说……

  …is a poor metaphor. If you look at any neuroscience research in the area, you soon see that that good decision making is completely impossible without both, together. I highly recommend Jonah Lehrer's "How We Decide" as a highly readable book on the subject. Following emotional cues is not "short-circuiting the decision-making process", and is not in any way "fundamentally deceptive". EDIT: Not to mention that…

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