……我现在正在读 Skolos 和 Wedell 写的《Graphic Design Process》，我也挺推荐这本的。要是你想多了解广告、创意脑洞、策略和概念开发，可以读读 Pete Barry 的《The Advertising Concept Book》，内容体量出奇得大。
…reading Graphic Design Process by Skolos & Wedell right now and I would recommend that too. If you ever want to learn more about advertising, creative ideas, strategies and concept development, read The Advertising Concept Book by Pete Barry, it's surprisingly big.
…used in website design. I particular liked how they consider brand and incorporating that in. I loved all the examples - so many. Not just talk. But prototype and evolutions. I would also include "The Advertising Concept Book". To me a website is an ad. This book actually shows what worked what didn't - ads from the last 40 years for the masters. I love sketches to actually ads run. A lot of analysis on Apple ads. It was just…
……我现在正在读 Skolos 和 Wedell 写的《Graphic Design Process》，我也挺推荐这本的。要是你想多了解广告、创意脑洞、策略和概念开发，可以读读 Pete Barry 的《The Advertising Concept Book》，内容体量出奇得大。
…reading Graphic Design Process by Skolos & Wedell right now and I would recommend that too. If you ever want to learn more about advertising, creative ideas, strategies and concept development, read The Advertising Concept Book by Pete Barry, it's surprisingly big.
……用在网站设计中。我特别喜欢他们考虑品牌并将其融入进去的方式。我超喜欢里面的所有案例——真的太多了。不仅仅是空谈，而是有原型和演进过程。我还会把《The Advertising Concept Book》也算进去。对我来说，网站就是一则广告。这本书实打实地展示了什么有用、什么没用——涵盖了过去40年大师级的广告案例。我喜欢从草图到实际投放广告的整个过程。还有很多关于苹果广告的分析。简直太……
…used in website design. I particular liked how they consider brand and incorporating that in. I loved all the examples - so many. Not just talk. But prototype and evolutions. I would also include "The Advertising Concept Book". To me a website is an ad. This book actually shows what worked what didn't - ads from the last 40 years for the masters. I love sketches to actually ads run. A lot of analysis on Apple ads. It was just…