终极销售机器
The Ultimate Sales Machine
Chet Holmes · 初版 2007 年
16人推荐
23位读者提及
36次提及
为什么值得读
- 被从业者评为销售战术与策略的最佳指南之一
- 包含低成本仅靠提成组建销售团队的实操建议
- 书中核心获客模型落地实用且回报明显
Chet Holmes被称为“全美排名前20的变革专家之一”。他帮助客户横扫竞争对手，超越自身的预期。而他的建议始于一个简单的理念：专注！与其试图掌握四千种提升业务的策略，不如集中精力攻克那几个能带来巨大差异的核心技能领域。太多管理者盲目追逐每一个新潮流，却从未在任何一个方向上坚持到底。相反，Holmes表示，应当专注于十二个关键的提升领域——逐一攻克——并以顽固不化的自律一遍又一遍地加以练习。The Ultimate Sales Ma
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销售类：该领域最顶级的书籍/资源有：1. Chet Holmes 的《The Ultimate Sales Machine》 2. Zig Ziglar 的《The Secrets of Closing the Sale》 3. Brian Tracy 的《The Psychology of Selling》。文案写作类：最顶级的3本书（均已绝版）：1. John Caples 的《Tested Advertising Methods》 2. Scientific…
Sales: The very best books/resources on the subject are: 1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling Copywriting: The 3 Best Books (All out of print): 1. Tested Advertising Methods by John Caples 2. Scientific…
关于销售策略，我最喜欢的一本书是 Chet Holmes 的《The Ultimate Sales Machine》。这里有一份总结：https://capitalandgrowth.org/articles/893/book-summary-the-u...
My favorite book on sales tactics is Chet Holmes, the Ultimate Sales Machine. Here is a summary: https://capitalandgrowth.org/articles/893/book-summary-the-u...
…ROI 和销售人员本人相当甚至更好。4. 如果你手头现金吃紧，可以组建一支纯抽成的销售团队。这本书里有一些关于如何搭建这种团队的思路：http://www.amazon.com/The-Ultimate-Sales-Machine-Turbocharge...
…equal or better ROI than the salesman himself. 4. If you are short on cash, you can build a sales team on commission only. This book has a few ideas on how to set that up: http://www.amazon.com/The-Ultimate-Sales-Machine-Turbocharge...
- 《The Ultimate Sales Machine》：http://www.amazon.com/gp/product/1591842158/ref=as_li_ss_tl?... - 《Spin Selling》：http://www.amazon.com/gp/product/0070511136/ref=as_li_ss_tl?... 另外这是一篇关于该大类主题的非常不错的文章：…
- The Ultimate Sales Machine: http://www.amazon.com/gp/product/1591842158/ref=as_li_ss_tl?... - Spin Selling: http://www.amazon.com/gp/product/0070511136/ref=as_li_ss_tl?... and this is a very good article on the general topic:…
干货满满。希望 HN 上能有更多这类内容。:-) 话虽如此，我深入研读了《The Ultimate Sales Machine》作者 Chet Holmes（RIP）的材料，受益匪浅。我搞到了他和 Anthony Robbins 合作的一套视频，他在里面大篇幅探讨了营销和销售。我们[1]目前正在努力落地他的“Dream 100 / Best Buyer”…
That was some good stuff. I wish we had more of this kind of content on HN. :-) That said, I've gotten a lot of mileage out of studying materials from Chet Holmes (RIP), the author of The Ultimate Sales Machine. I got hold of a set of videos he did in conjunction with Anthony Robbins, where he talks about marketing and sales at great length. We[1] are currently working to implement his "Dream 100 / Best Buyer"…
…Ferriss（忽略外包那部分，听他的播客就行）。帮你跳出思维舒适圈的书：Malcolm Gladwell 的《Outliers》、David Quinn 的《Ishmael》。理解销售运作机制的书：Chet Holmes 的《Ultimate Sales Machine》、Chris Voss 的《Negotiate As If Your Life Depended on It》。这些书作为入门都很棒。如果你对领导力着了迷，我还能推荐更多。其中大部分都是经典…
…Ferriss (ignore the outsourcing bit, listen to his podcast) Books on breaking out of your thought bubble. Outliers - Malcolm Gladwell Ishmael - David Quinn Books for understanding how sales works Ultimate Sales Machine - Chet Holmes Negotiate As If Your Life Depended on It - Chris Voss Any of these books are great starts. If the leadership big bites you there's way more I can suggest. Most of these are a mix of classics…