蓝海战略
Blue ocean strategy
W. Chan Kim · 初版 2005 年
37人推荐
62位读者提及
82次提及
为什么值得读
- 核心是重新定义市场并主导细分领域
- 改变竞争规则而非陷入竞相压价的恶性循环
- 理念既适用于初创公司也能用于多行业
Blue Ocean Strategy 是由 INSEAD 教授 W. Chan Kim 和 Renée Mauborgne 于 2004 年出版的著作，也是书中详述的那套营销理论的名称。他们认为，这些战略举措能为企业、买家及其员工带来价值上的飞跃，同时开辟全新需求并使竞争变得无关紧要。该书提供了分析框架与工具，旨在培养组织系统性开拓并占领“蓝海”——即未被探索的新市场领域的能力。该书的增订版于 2015 年出版，而后续作品亦相继推出
Hacker News 上怎么说
正在加载完整评论……
……可以应用在很多领域，不管是创业还是其他方面。这本书我怎么推荐都不为过。Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin；Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim, Renée A. Mauborgne；Outside Innovation: How Your Customers Will Co-Design Your Company’s Future - Patricia Seybold
…can apply in many domains, related to startups or otherwise. I can't recommend this one highly enough. Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim, Renée A. Mauborgne Outside Innovation: How Your Customers Will Co-Design Your Company’s Future - Patricia Seybold
……时间、行业重心（YC 看起来挺侧重媒体和 Web 类的）、国家……而且我觉得只要掌握 YC 哲学的核心，你依然能招揽到一大批优秀的创业公司。我最近读了《Blue Ocean Strategy》（蓝海战略）——这本书的核心在于找到重新定义市场并称霸细分领域的方法，而不是沦落到底线竞争（race to the bottom）。换句话说，别按规矩争输赢：直接改写规则。
…time, the industry focus (YC seems pretty media-ish-web focused), the country ... and I think you could still snap up a good chunk of smart startups with the core of the YC philosophy. I recently read Blue Ocean Strategy -- the crux of the book is to find a way to redefine your market and dominate your segment, rather than ending up in a race to the bottom. In other words, don't play to win: change the rules.
……Patrick Rothfuss。非虚构类：Ghost in the Wires - Kevin Mitnick；The Elegant Universe - Brian Greene；The Trouble With Physics - Lee Smolin；Not Even Wrong - Peter Woit；The Lean Startup - Eric Ries；Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne；Built To Last - Jim Collins；Business Model Generation - Alexander Osterwalder。读了但还没读完、可能也会上榜的：Simulacra and Simulation - Jean Baudrillard……
…Patrick Rothfuss Non-fiction: Ghost in the Wires - Kevin Mitnick The Elegant Universe - Brian Greene The Trouble With Physics - Lee Smolin Not Even Wrong - Peter Woit The Lean Startup - Eric Ries Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne Built To Last - Jim Collins Business Model Generation - Alexander Osterwalder Started, but unfinished, may yet make the list: Simulacra and Simulation - Jean Baudrillard…
……Marketing - Al Ries；Repositioning - Jack Trout；Marketing Warfare - Al Ries；The 22 Immutable Laws of Branding - Al Ries and Laura Ries；The Discipline of Market Leaders - Michael Treacy and Fred Wiersema；Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne；Trust Me, I'm Lying - Confessions of a Media Manipulator - Ryan Holiday；Crossing the Chasm - Geoffrey Moore。如果这是个 B2B 业务，我建议读读 Steve Blank 的 The Four……
…Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Trust Me, I'm Lying - Confessions of a Media Manipulator - Ryan Holiday Crossing the Chasm - Geoffrey Moore If this is a B2B play, I'd read Steve Blank's The Four…
……Laura Ries；REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin；Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin；Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - W. Chan Kim, Renee Mauborgne；Understanding Michael Porter - Joan Magretta；Good Strategy Bad Strategy: The Difference and Why……
…Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - W. Chan Kim, Renee Mauborgne Understanding Michael Porter - Joan Magretta Good Strategy Bad Strategy: The Difference and Why…
适合高科技初创团队的书：- Innovators Dilemma - Finding Fertile Ground - Myths of Entrepreneurship - Blue Ocean Strategy - Made to Stick
For high-tech start-ups: - Innovators Dilemma - Finding Fertile Ground - Myths of Entrepreneurship - Blue Ocean Strategy - Made to Stick