各位，读过 Steven Gary Blank 写的神作《顿悟的四个步骤》的朋友们，你们觉得这些原则适用于 Web 2.0 公司吗？一般来说，任何商业实体都必须盈利。而且大多数成功的企业级软/硬件公司出人意料地似乎……
Folks, Those of you who have read Steven Gary Blank's excellent book "The Four Steps to the Epiphany", do you think these principles apply to Web 2.0 companies. In general every commercial business entity must make profits. And most successful enterprise software/hardware companies surprisingly seem…
- The Four Steps to the Epiphany by Steven Blank. [1] - Founders at Work: Stories of Startups' Early Days by Jessica Livingston. [2] [1] http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09... [2] http://www.amazon.com/Founders-Work-Stories-Startups-Problem...
You guys were YC11 and nobody suggested that you read The Four Steps to the Epiphany??? Seriously, half the readers of HN could tell you that you don't do a big PR launch before establishing product/market fit. Are you trying to be Webvan 2.0? Sorry, don't mean to sound harsh, but that…
要只挑一本几乎不可能，但我可以列出我认为不可或缺的一小批。《顿悟的四个步骤》- Steve Blank。这是一本必读书。就算你什么都不看，也一定要读这本书。注意它出了第 2 版，书名改成了《创业者手册》。这两本有大量重合……
Pinning down just one would be nearly impossible, but I can tell you a small group that I consider indispensable. The Four Steps to the Epiphany - Steve Blank. This is a MUST read. If you read nothing else, make it this book. Note that there is a 2nd Edition, which changes the title to "The Startup Owner's Manual". There is a lot of overlap in…
搞营销绝不仅仅是冲上 HN 首页那么简单。楼主，我建议你读读 Gabriel Weinberg 的《冷启动》以及 Steve Blank 的《顿悟的四个步骤》，好好想想你是否已经成功弄清了谁是你的客户，以及触达他们的有效渠道。再进一步问问自己，你是否找准了那些客户……
There's a lot more to marketing than getting on the front page of HN. OP, I suggest you read Traction by Gabriel Weinberg, and The Four Steps to the Epiphany by Steve Blank, and consider if you've successfully identified who your customers are, and a valid channel for reaching them. Further ask if you've correctly identified a problem that those customers…
…The downside to this is: it costs money (potentially a lot) and doesn't generate necessarily generate quality feedback because the people you're targeting aren't invested in helping you. Also: read The Four Steps to the Epiphany or The Startup Owner's Manual.
各位，读过 Steven Gary Blank 写的神作《顿悟的四个步骤》的朋友们，你们觉得这些原则适用于 Web 2.0 公司吗？一般来说，任何商业实体都必须盈利。而且大多数成功的企业级软/硬件公司出人意料地似乎……
Folks, Those of you who have read Steven Gary Blank's excellent book "The Four Steps to the Epiphany", do you think these principles apply to Web 2.0 companies. In general every commercial business entity must make profits. And most successful enterprise software/hardware companies surprisingly seem…
- 《顿悟的四个步骤》，Steven Blank 著。[1] - 《技术创业密码：初创公司的早期故事》，Jessica Livingston 著。[2] [1] http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09... [2] http://www.amazon.com/Founders-Work-Stories-Startups-Problem...
- The Four Steps to the Epiphany by Steven Blank. [1] - Founders at Work: Stories of Startups' Early Days by Jessica Livingston. [2] [1] http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09... [2] http://www.amazon.com/Founders-Work-Stories-Startups-Problem...
你们可是参加过 YC11 的团队，居然没人建议你们去读《顿悟的四个步骤》？？？讲真，HN 上一半的读者都能告诉你，在确立 product/market fit 之前别搞什么大规模的 PR 发布。你们是想成为 Webvan 2.0 吗？抱歉，我不是故意说话这么刻薄，但是……
You guys were YC11 and nobody suggested that you read The Four Steps to the Epiphany??? Seriously, half the readers of HN could tell you that you don't do a big PR launch before establishing product/market fit. Are you trying to be Webvan 2.0? Sorry, don't mean to sound harsh, but that…
要只挑一本几乎不可能，但我可以列出我认为不可或缺的一小批。《顿悟的四个步骤》- Steve Blank。这是一本必读书。就算你什么都不看，也一定要读这本书。注意它出了第 2 版，书名改成了《创业者手册》。这两本有大量重合……
Pinning down just one would be nearly impossible, but I can tell you a small group that I consider indispensable. The Four Steps to the Epiphany - Steve Blank. This is a MUST read. If you read nothing else, make it this book. Note that there is a 2nd Edition, which changes the title to "The Startup Owner's Manual". There is a lot of overlap in…
搞营销绝不仅仅是冲上 HN 首页那么简单。楼主，我建议你读读 Gabriel Weinberg 的《冷启动》以及 Steve Blank 的《顿悟的四个步骤》，好好想想你是否已经成功弄清了谁是你的客户，以及触达他们的有效渠道。再进一步问问自己，你是否找准了那些客户……
There's a lot more to marketing than getting on the front page of HN. OP, I suggest you read Traction by Gabriel Weinberg, and The Four Steps to the Epiphany by Steve Blank, and consider if you've successfully identified who your customers are, and a valid channel for reaching them. Further ask if you've correctly identified a problem that those customers…
……这样做的缺点是：要花钱（可能非常多），而且不一定能产生高质量的反馈，因为你的目标受众并没有动力去帮你。另外：去读读《顿悟的四个步骤》或者《创业者手册》。
…The downside to this is: it costs money (potentially a lot) and doesn't generate necessarily generate quality feedback because the people you're targeting aren't invested in helping you. Also: read The Four Steps to the Epiphany or The Startup Owner's Manual.