媒介即讯息

The medium is the message

Marshall McLuhan · 初版 1967 年

5人推荐
21位读者提及
22次提及

为什么值得读

  • 提出是技术反向塑造了当下的时代道德
  • 将媒介概念拓宽至电灯等更广阔的范畴
  • 图文形式生动新颖,具有层层深意

Hacker News 上怎么说

  • ……它是品牌的营销渠道,也是普通人之间低门槛的沟通渠道。Wave 不是给普通人造的。Google 根本理解不了普通人的存在。我建议去读读 Marshal McLuhan 的《The Medium Is The Message》(媒介即讯息)。http://www.goodreads.com/book/show/25955.The_Medium_is_the_M... http://en.wikipedia.org/wiki/The_Medium_is_the_Massage http://www.goodreads.com/book/show/25955.The_Medium_is_the_M...……

    …It's a marketing channel for brands and a low friction communication channel for normals. Wave wasn't built for normals. Google doesn't understand the existence of normals. I would suggest reading The Medium Is The Message by Marshal McLuhan. http://www.goodreads.com/book/show/25955.The_Medium_is_the_M... http://en.wikipedia.org/wiki/The_Medium_is_the_Massage http://www.goodreads.com/book/show/25955.The_Medium_is_the_M...…

  • ……它,总觉得他讲的东西有好几个层次我可能永远也领悟不了。给感兴趣的人推荐 McLuhan 的入门读物——《The Medium is the Massage》,一本最初因为印刷错误而得名的画册(原话是他造的短语“The Medium is the Message”),但他很喜欢这个错误就保留了下来。读起来有点像磕了药一样上头,但你会开始摸清他的思路。《Understanding Media》(理解媒介)——开山之作,他在里面阐述了媒介即……

    …it, feel like there are layers of what he was talking about that I may never grasp. Entry McLuhan for anyone interested -- The Medium is the Massage, a picture book that originally was a misprint (The Medium is the Message, being the phrase he coined), but he liked it and kept it. Kind feels like reading it is a drug trip, but you start to figure him out. Understanding Media -- Seminal work, he lays out the medium is the…

  • 每当我看到有人针对技术说出“只是一种工具”之类的话,我总是想推荐他们去通读一下 Marshall McLuhan 的《Understanding Media》(里面有“媒介即讯息”等名言警句)。我觉得你完全搞反了:并不是时代道德反映在技术的使用上,而是道德反映了当前的技术。……

    Whenever I see someone saying something like "just a tool" with regard to technology, I always want to recommend a thorough read of Marshall McLuhan's "Understanding Media" ("The Medium is the Message" and other adages). I think you've got it precisely the wrong way round: it is not the morality of the times that is reflected by the use of technology, but morality that reflects current technology.…

  • 你熟悉 Marshall Mcluhan 和他的“媒介即讯息”理论吗?你应该会感兴趣的。

    Are you familiar with Marshall Mcluhan and his "The Medium is the Message" ideas? They would interest you.

  • 你可能对 Marshall McLuhan 的著作感兴趣,尤其是《The Medium is the Message》。>McLuhan 在广义上理解“媒介”。他把灯泡视为“媒介即讯息”概念的清晰佐证。灯泡并没有像……那样具有内容

    You might be interested in the works of Marshall McLuhan, specifically The Medium is the Message. >McLuhan understood "medium" in a broad sense. He identified the light bulb as a clear demonstration of the concept of “the medium is the message”. A light bulb does not have content in the way that…

  • ……形态(符号、图标、文本、图片、声音、视频、数据……)、搜索、关联、可替代性(内容的可修改性/可重写性)等等。这就是 Marshall McLuhan(《媒介即讯息》和《古腾堡星系》)、Elisabeth Eisenstein(《作为变革动力的印刷机》)等人传达的基本理念。

    …modalities (symbols, icons, text, pictures, sound, video, data, ...), search, association, fungibility (modifiability / rewritability of content), and more. That's the basic message of Marshall McLuhan (The Medium is the Message and Gutenberg's Galaxy), of Elisabeth Eisenstein (The Printing Press as an Agent of Change), and others.

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