《理解媒介》封面

理解媒介

Understanding Media

Marshall McLuhan · 初版 1964 年

35人推荐
83位读者提及
106次提及

为什么值得读

  • 建立理解现代社交媒体的深刻分析框架
  • 精准预言电子媒介对人的感官延伸与重塑
  • 视角深刻值得直接精读原著

作者考察了所有类型的传播媒介,包括摄影、广告、游戏、电视、广播、电话、漫画、数字、金钱、服装、电影、唱片、住房以及武器。

Hacker News 上怎么说

  • …根本没有任何激励机制去鼓励人们进行真正的讨论和深度思考。无论高管们怎么表态,我都看不出这个问题得到了重视,更别说改变了。我推荐大家都读读 Marshall McLuhan 的《Understanding Media》(理解媒介)。尽管成书于 1964 年,但要真正理解社交媒体,它提供了一个比我这几年见过的任何出版物都更有用的分析框架。

    …zero incentives to engage in real discussions and deep thinking. I don't see this being addressed, let alone changed, no matter what the executives say. I recommend everyone to read Marshall McLuhan's Understanding Media. Despite being written in 1964 it presents a much more useful analytical framework to really understand social media than anything I've seen published in the last few years.

  • …进而导致城市和国家以不同的方式发展。电话延伸了声音,却也截断了通过日常书信往来所培养的书法艺术。”——Marshall McLuhan,《Understanding Media: The Extensions of Man》(理解媒介:论人的延伸)。太喜欢这段话了,还有 MM 的很多其他名句。让人极其震撼的是,对于我们正在参与的这场现代性 beta 测试,我们似乎完全未能应用和拓展他的理论来帮助理解…

    …turn causes cities and countries to develop in different ways. The telephone extends the voice, but also amputates the art of penmanship gained through regular correspondence. ways.” — Marshall McLuhan, Understanding Media: The Extensions of Man Love this quote, and many others by MM. Utterly blows my mind how we seem to be failing to apply and extend his teachings to help understand this modernity beta test we're participating…

  • tl;dr:关键不在于你的霓虹灯招牌上写了什么,而在于你拥有一块霓虹灯招牌。好文章,但说到《Understanding Media》(理解媒介),花时间和精力去读原著绝对非常值。怎么夸它都不为过。

    tl;dr it's not what your neon sign says, it's the fact that you have a neon sign. Good article, but in the case of Understanding Media it is very much worth the time and effort to read the original. I cannot praise it highly enough.

  • Marshall McLuhan 的《Understanding Media》(理解媒介) Emerson 的《Walden》(瓦尔登湖) Hofstadter 的《Godel, Escher, Bach》(哥德尔、艾舍尔、巴赫)

    Understanding Media by Marshall McLuhan Walden by Emerson Godel, Escher, Bach by Hofstadter

  • …一样好。我通过现实生活中的人际交往、邮件列表(mailing lists)和 Jabber 来获得社区感和交流。如果你有时间读非技术(或元技术)类书籍,我强烈推荐 Marshall McLuhan(“上网冲浪”surfing 这个词就是他造的)写的《Understanding Media》(理解媒介),以获得审视电子媒介的全新视角。此外,Sherry Turkle 的《Alone Together》(群体性孤独)也探讨了以此种方式沟通的某些隐患。

    …just as good. I get my community and communication through real-life personal interaction, mailing lists and Jabber. If you have time to read non-technical (or meta-technical) books, I highly recommend "Understanding Media" by Marshall McLuhan (who coined the term surfing) to get some perspective on electric media. In addition "Alone Together" by Sherry Turkle covers some of the peril of communicating in this fashion.

  • …为了改变他们的偏好已经显而易见到近乎陈词滥调了。事实上,Chomsky 习惯对他自己的读者来这套,这也是我极其讨厌他的原因之一。我建议你读读 Marshall McLuhan 的《Understanding Media》(理解媒介),跟 Chomsky 那种论战风格对比一下。

    …order to shift their preferences is so obvious as to be trite. In fact, Chomsky's habit of doing this to his own readers is one reason that I dislike him so intensely. I suggest you try Marshall McLuhan's Understanding Media as a contrast to Chomsky's brand of polemic.

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