管用的词
WORDS THAT WORK
Frank I. Luntz · 初版 2007 年
9人推荐
9位读者提及
11次提及
这本 The New York Times 畅销书现已修订更新，增补了以新总统新言论为特色的全新章节。为什么有些人就是比别人更擅长通过言辞谋得职位或摆脱困境？获胜的竞选口号与断送前程的政治失言背后究竟隐藏着什么？为什么某些产品广告能引起情感共鸣，而另一些却惨遭失败？为什么有些演讲历久弥新、引人回响，而另一些在发表后转瞬便被遗忘？在 Words That Work 中，语言构建师兼民意大师 Dr. Frank Luntz 不仅揭开了高效……
Hacker News 上怎么说
正在加载完整评论……
供参考，如果你对“断章取义/错误引用是怎么发生的”感兴趣，强烈建议读读 Frank Luntz 的《Words that Work》[1]。Luntz 深入分析了我们熟知的企业和政客是如何因为用词不当/尴尬、记录员的疏忽大意，而经常被误读或被曲解的……
FWIW, if you're interested in how misquotes happen, I highly recommend grabbing "Words that Work" by Frank Luntz [1]. Luntz analyzes extensively how companies and politicians we know regularly get misquoted/misinterpreted due to an unfortunate/awkward choice of words, negligence of the transcribers,…
……心理学、政治学与说服力方面，我推荐：Kerry Patterson 的《Crucial Conversations》、Chris Voss 的《Never Split The Difference》、Drew Westen 的《The Political Brain》、Robert Cialdini 的《Influence》、Frank Luntz 的《Words That Work》、Robert Cialdini 的《Pre-Suasion》、Scott Adams 的《Win Bigly》、Brad Blanton 的《Radical Honesty》。我刚买了这本书但还没读——Kim Scott 的《Radical Candor》。我的推荐……
…psychology, politics and persuasion I recommend: Crucial Conversations by Kerry Patterson Never Split The Difference by Chris Voss The Political Brain by Drew Weston Influence by Robert Cialdini Words That Work by Frank Luntz Pre-Suasion by Robert Cialdini Win Bigly by Scott Adams Radical Honesty by Brad Blanton I just bought this book but haven’t yet read it - Radical Candor by Kim Scott My recommendation…
《Words That Work: It's Not What You Say... It's What They Hear》——Frank Luntz 著（一本关于语言与语言学威力的神书——任何想了解沟通力量的人都必读）《Predictably…
Words that work: It's not what you say...it's what they hear - by Frank Luntz (awesome book about the power of language and linguistics - a must read for anyone that wants to know the power of communicating) Predictably…
完全同意。非语言信号很可能会绕过理性的前脑，直接跳到产生情绪、评判和瞬间决断的原始爬行动物脑。一些相关的书：《Words That Work: It’s Not What You Say, It’s What People Hear》、《Blink》（看起来简直像《魔鬼经济学》）
Absolutely. Nonverbals likely bypass the rational forebrain and skip to the primitive reptilian parts of the brain that create emotions, judgements and snap decisions. Some relevant books: Words That Work: It’s Not What You Say, It’s What People Hear Blink (looks almost like Freakonomics)
……所有人就必须行使那些“权利”。不过，你并没有给出你自己的论点，也没回答我的问题，只是说了句“那是情绪化推理”。又及：我读过 Luntz 先生的书《Words that Work》。虽然我不同意他的观点，但他确实深谙此道，而且这本书很值得一读。你怎么表达，和你要表达什么同样重要。
…everyone's forced to exercise those "rights". You didn't give any argument of your own, though, nor did you answer my question, you just said "that's emotional reasoning." P.S. I've read Mr. Luntz' book, "Words that Work". I don't agree with him, but he's good at what he does, and it's worth reading. How you present things is just as important as what you present.
……幽默很容易被误解。3）同理，很可能并不是每个读者都拥有相同的母语和/或文化背景。幽默很可能会让他们产生边缘感/被排斥感。4）Frank Luntz 的《Words That Work》。第一章堪称公关沟通界的经典干货。https://www.amazon.com/Words-That-Work-What-People/dp/140130...
…humor can easily be misinterpreted. 3) along the same lines, it's likely not everyone reading will be of the same native language and/or culture. Humor will likely marginalize them. 4) Frank Luntz "Words That Work". Chapter 1 is comms evergreen gold. https://www.amazon.com/Words-That-Work-What-People/dp/140130...