从摇篮到摇篮
Cradle to Cradle
William McDonough、Michael Braungart · 初版 2002 年
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为什么值得读
- 阐述可持续性在经济上可行且能带来商业效益
- 倡导模仿自然闭环生态来重新构想工业周期
- 实体书本身采用可无限回收材料印制
“Reduce, reuse, recycle”，环保主义者如是敦促；换句话说，就是用更少的资源做更多的事，以最大程度减少损害。但正如建筑师 William McDonough 和化学家 Michael Braungart 在这本极具启发性和远见卓识的著作中所指出的那样，这种做法只会让始于 Industrial Revolution 的单向“cradle to grave”制造模式永久化，而正是这种模式首先制造了如此惊人的废弃物和污染。为什么不质疑人类工业必然破坏自然界的观念呢？事实上，为什么不把自然本身作为我们制造物品的典范？一棵树结出成千上万
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……可持续性在商业上其实完全行得通、甚至有利可图，这真的很神奇。这是走向更大成功的一种途径，而不是一项成本支出。想了解更多，可以读读比尔·麦克唐纳（Bill McDonough）的名作《从摇篮到摇篮：循环经济思考》（Cradle to Cradle: Remaking the Way we Make Things）—— http://www.mcdonough.com/speaking-writing/cradle-to-cradle/ 顺带一提，我在 Patagonia 边上住了大概 25 年（字面意思——连幼儿园都是在那儿上的）……
…sustainability is, in fact, economically sustainable and even beneficial is a pretty amazing thing. It's a way to be more successful; it is not a cost. For more, check out Bill McDonough's excellent book "Cradle to Cradle: Remaking the Way we Make Things" -- http://www.mcdonough.com/speaking-writing/cradle-to-cradle/ Side note, I grew up extremely close to Patagonia for about 25 years (literally—went to kindergarten there),…
……最后都进了垃圾填埋场。唯一的终极解决方案就是把易耗品当作封闭生态系统的一部分来制造——要么容易重复利用，要么能轻松回归自然生态系统。欲知详情可阅读威廉·麦克唐纳的《从摇篮到摇篮》（Cradle to Cradle）（这本书本身就是用特殊的无限可回收塑料纸印刷的；把书煮一煮就能把油墨脱掉）。
…ends up in the landfill. The only true solution would be to manufacture consumables as if they're in a closed ecosystem - either able to easily be reused, or easily put into the natural ecosystem. Read "Cradle to Cradle" by William McDonough for more information (the book itself is printed on special infinitely recyclable plastic paper; the ink can be removed by boiling the book).
强烈推荐阅读迈克尔·布朗嘉特（Michael Braungart）和威廉·麦克唐纳（William McDonough）合著的《从摇篮到摇篮：循环经济思考》（Cradle to Cradle: Remaking the Way We Make Things）。这本书本质上解释了当下各种东西是如何按照“从摇篮到坟墓”的模式生产出来的，即产品的原材料采自……
I highly suggest reading the book "Cradle to Cradle: Remaking the Way We Make Things" by Michael Braungart & William McDonough. Essentially the book explains how things currently are made in a "Cradle to Grave" style, meaning products are sourced from…
……落叶的形式，但它们几乎立刻就会被回收利用。考虑到大自然这么做已经有数十亿年了，确实有很多值得学习的地方。关于这个主题有一本绝佳的书叫《从摇篮到摇篮》（Cradle to Cradle，http://www.mcdonough.com/cradle_to_cradle.htm），它提出要从根本上反思我们的工业循环体系。
…form of leaves but these are almost immediately recycled. Given that the natural world has been doing this for literally billions of years, there is much to be learned. A great book on this subject is Cradle to Cradle (http://www.mcdonough.com/cradle_to_cradle.htm) which proposes radically re-thinking our industrial cycle.
《从摇篮到摇篮》（Cradle to Cradle），作者是威廉·麦克唐纳和迈克尔·布朗嘉特 http://www.mcdonough.com/cradle_to_cradle.htm。关于万事万物的环保设计。不过，它可能算在“技术类”书目里。
Cradle to cradle, by William McDonough & Michael Braungart http://www.mcdonough.com/cradle_to_cradle.htm About environmental design of, well, everything. Might fall into the "technical" category, though.
这不是炒作的 buzzword。跟所谓的“激进回收”毫无关系。这是一场货真价实的 paradigm shift（范式转变）。迈克尔·布朗嘉特和威廉·麦克唐纳在《从摇篮到摇篮》（Cradle to Cradle）一书中有好得多的阐释，讲清了两者的本质区别。https://www.amazon.com/Cradle-Remaking-Way-Make-Things/dp/14...
Not a buzzword. Has nothing to do with "aggressive recycling". It's a true paradigm shift. Much better explanation comes from Michael Braungart and William McDonough's Cradle to Cradle book explaining what the difference is. https://www.amazon.com/Cradle-Remaking-Way-Make-Things/dp/14...