…"plans are useless but planning is indispensable" (because it makes you look at the issues.) Incidentally, the link is to a book by MacMillan and McGrath that's being launched this year (not an article): Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Maybe you're thinking of their 1995 paper of similar name "discovery driven planning". When I read that paper a few years ago (via "The Innovator's…
Some research on business strategy, by rita mcgrath("discovery driven growth") found that many successful entrepreneurs have changed their initial idea while building their business. This is specially true for very dynamic/chaotic business areas. Her recommendation for dynamic/chaotic…
……“计划是无用的，但做计划是不可或缺的”（因为它能逼你审视各种问题）。顺便说一句，这个链接是指向麦克米伦（MacMillan）和麦格拉斯（McGrath）今年刚出的一本书（不是文章）：《发现驱动型增长：降低风险与抓住机遇的突破性流程》（Discovery-Driven Growth）。你可能想成他们 1995 年那篇名字差不多的论文《发现驱动型规划》（discovery driven planning）了。我几年前读到那篇论文时（通过《创新者的……
…"plans are useless but planning is indispensable" (because it makes you look at the issues.) Incidentally, the link is to a book by MacMillan and McGrath that's being launched this year (not an article): Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Maybe you're thinking of their 1995 paper of similar name "discovery driven planning". When I read that paper a few years ago (via "The Innovator's…
丽塔·麦格拉斯（《发现驱动型增长》作者）关于商业战略的一些研究发现，许多成功的创业者在做业务的过程中都改变了最初的想法。在极度多变/混乱的商业领域，情况尤其如此。她针对多变/混乱环境的建议是……
Some research on business strategy, by rita mcgrath("discovery driven growth") found that many successful entrepreneurs have changed their initial idea while building their business. This is specially true for very dynamic/chaotic business areas. Her recommendation for dynamic/chaotic…