高转化率的网络文案
Web Copy That Sells
Maria Veloso · 初版 2004 年
3人推荐
4位读者提及
4次提及
谈及文案写作，在实体世界行之有效的方法并不一定能打动 Web 消费者……而随着社交网络、博客和 YouTube 等新事物的发展，即使是几年前奏效的策略如今也很难引起人们的注意。针对当下的在线市场进行了全面更新，Web Copy That Sells 为读者提供了经过验证的方法，助力其在线销售与营销取得巨大成功。读者将学会：撰写极具吸引力的 Web 文案、电子邮件和营销公关内容；快速将平淡无奇的网站转变为“perpetual money machines”……
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……卡普尔斯《懒汉致富之路》——乔·卡尔博；《突破性广告》——尤金·M·施瓦茨；《文案写作秘诀》——乔·休格曼；《让广告产生效益》——约翰·卡普尔斯；《会卖货的网页文案》（Web Copy That Sells）——玛丽亚·维罗索；《说服的架构》——迈克尔·马斯特森；《影响力：说服心理学》——罗伯特·西奥迪尼；《Adweek文案手记》——乔·休格曼；《文案要素……
…Caples "The Lazy Man's Way to Riches" - by Joe Karbo "Break-Through Advertising" - by Eugene M. Schwartz "Advertising Secrets of The Written Word" by Joe Sugarman "Making Ads Pay" by John Caples "Web Copy That Sells" by Maria Veloso "The Architecture of Persuasion" by Michael Masterson "Influence The Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of…
《会卖货的网页文案》（Web Copy That Sells）讲了很多这方面的内容，还有其他关于如何与用户沟通的想法。http://www.amazon.com/Web-Copy-That-Sells-Revolutionary/dp/0... woot.com 就是一个绝佳的例子，展示了如何通过个性来卖东西，而不是像个销售人员一样推销，后者在网上似乎不太吃得开。
"webcopy that sells" speaks about a lot of this, and other ideas on how to communicate to users. http://www.amazon.com/Web-Copy-That-Sells-Revolutionary/dp/0... woot.com is a great example of how to sell through persionality, and not by being a sales person, which doesn't seem to work as well on the net.
……以及对整个企业级软件开发世界的感受。事后回想起来非常显而易见的道理，但在那之前我的整个职业生涯中，似乎没任何人（包括我）意识到过。- 玛丽亚·维罗索的《会卖货的网页文案》。挺奇怪的一个选择，毕竟这里面并没有什么“高深”的东西。但说实话，这是一本写得非常棒的关于说服力的书，它终于让我意识到自己这么多年来一直在逃避……
…and feelings about much of the world of enterprise software development. Very obvious points in retrospect that nobody ever (including me) seemed to have realised during my entire career before then. - Web Copy that Sells by Maria Veloso. A strange choice, given that there is nothing 'profound' in here. What it is, though, is a very well written book on persuasion which finally got me to see that I'd spent years avoiding…
我不知道这些算不算该领域的“宗师之作”，但作为实用书籍确实广受好评。有几本已经在我的待读清单上了：- 《跨越鸿沟》（Crossing the Chasm） - 《会卖货的网页文案》（Web Copy That Sells） - 《说服力：50个经过科学证明的说服技巧》（Yes!: 50 Scientifically Proven Ways to Be Persuasive） - 《三步走向赞同：达成目标的温和艺术》（Three Steps to Yes: The Gentle Art of Getting Your Way） - 《达成共识：不妥协的谈判艺术》（Getting to Yes: Negotiating Agreement Without Giving In） - 《解决方案销售：打造买家……
I don't know if these are the "Masters" of the field, but they come highly recommended as useful books. Several are on my to-do list: -Crossing the Chasm -Web Copy That Sells -Yes!: 50 Scientifically Proven Ways to Be Persuasive -Three Steps to Yes: The Gentle Art of Getting Your Way -Getting to Yes: Negotiating Agreement Without Giving In -Solution Selling: Creating Buyers…