瞬变
Switch
Chip Heath、Chip; Heath, Dan Heath · 初版 2010 年
14人推荐
15位读者提及
15次提及
为什么值得读
- 详细讲解促使他人改变行为时真正有效的策略
- 比讲大道理更有效，洞悉心理防御与沟通模式
- 融合理性与感性维度，阐明艰难环境下如何破局
为什么在我们的企业、社区以及我们自己的生活中，做出持久的改变会如此艰难？备受赞誉的畅销书《Made to Stick》作者 Chip Heath 与 Dan Heath 指出，主要障碍在于我们大脑中内置的一种冲突。心理学家发现，我们的心智受到两个相互争夺控制权的系统支配——理性脑和感性脑。理性脑渴望拥有一副沙滩好身材；感性脑却只想吃奥利奥饼干。理性脑想要在工作中做出改变；感性脑却贪恋现有日常习惯的安逸舒适……
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如果有人想读一本关于行为改变的书，可以试试奇普·希思和丹·希思写的《瞬变》（Switch）。真————的太棒了。
If anyone wants to read a book on behavioral change, try "Switch" by Chip Heath and Dan Heath. It's sooooo goooood.
……把梦想传递给所有人，就是你最强有力的一步。想象一下那会是什么景象，又能达成什么成果。对处于你这种处境的人来说，这本书绝对值得一读：https://www.amazon.com/Switch-Change-Things-When-Hard/dp/038...
…dream to everyone is your most powerful move. Imagine for a moment what that would be like, what that would accomplish. This book is an amazing read for people in your position, https://www.amazon.com/Switch-Change-Things-When-Hard/dp/038...
……想法）： - 《伟大创意的诞生》（Where Good Ideas Come From），史蒂文·约翰逊著 - 《不理性的红利》（The Upside of Irrationality），丹·艾瑞里著 - 《瞬变》（Switch: How to Change Things When Change Is Hard），奇普·希思、丹·希思著
…ideas): - Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson - The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely - Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath
……(http://www.amazon.com/Influence-Psychology-Persuasion-Busine...) 第3类： - 你已经提到了米卡尔科，不过他的另一本书《思维玩具》（Thinkertoys）也非常棒 (http://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking...) 第5类： - 希思兄弟写的《瞬变》（Switch）极其精彩 (http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...)
…(http://www.amazon.com/Influence-Psychology-Persuasion-Busine...) Category 3: - You already mentioned Michalko, but his other book, Thinkertoys, is also very good (http://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking...) Category 5: - Switch by the Heath brothers is excellent (http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...)
……往往比理性争辩更管用。这是一个很值得摸透的心理模式，因为你既能用它来防守，也能借用其中的一些效应来传达自己的想法并说服他人。《瞬变》（Switch）[1] 这本书更详细地拆解了在试图促成他人改变时，究竟什么方法才真正管用。如果你对心理学或营销感兴趣，我强烈推荐。[1]: http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...
…than rational argument. It's a pattern worth understanding because you can use your understanding to defend yourself, or use parts of the effect to communicate your ideas and convince others. The book Switch[1] goes into more detail about what actually works when you're trying to get people to change. I highly recommend it if you're interested in Psychology or Marketing. [1]: http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...
…http://www.amazon.com/Breaking-The-Habit-Being-Yourself/dp/1... http://www.amazon.com/The-Power-Habit-What-Business/dp/14000... http://www.amazon.com/The-Willpower-Instinct-Self-Control-Ma... http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385... http://www.amazon.com/Drive-Surprising-Truth-About-Motivates...
…http://www.amazon.com/Breaking-The-Habit-Being-Yourself/dp/1... http://www.amazon.com/The-Power-Habit-What-Business/dp/14000... http://www.amazon.com/The-Willpower-Instinct-Self-Control-Ma... http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385... http://www.amazon.com/Drive-Surprising-Truth-About-Motivates...