…《Founders at Work》4.《维基经济学》、《群体的智慧》、《引爆点》（《眨眼之间》也还行）。我挺期待读《长尾理论》和《海星与蜘蛛》……有人读过了吗？6.《顾客为什么买》（Why We Buy） 7.《黑客与画家》 8.《创业必经的那些事》（The E-Myth Revisited） 9.《创业的艺术》 10. 克劳塞维茨的《战争论》、马基雅维利和孙子的《战争艺术》（《孙子兵法》）（不完全是给创业公司看的，但绝对管用） 11.《跨越鸿沟》
…Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm
…动不动就让你等上两到十八个小时才提供服务的商家——情况可能就不太一样了。要是想看真正手握数据的业内人士聊购物者行为，我推荐帕科·昂德希尔（Paco Underhill）的《顾客为什么买：购物的科学》（Why We Buy: The Science Of Shopping）。更新：我想出办法了！你可以设计一种方案，让不想排队的顾客用自己的劳动力换取更短的等待时间——也就是自己扫码和装袋…
…businesses which routinely force you to wait two to eighteen hours for service -- things might be different. For info on shopper behavior from a guy who actually does have data, I recommend Paco Underhill's Why We Buy: The Science Of Shopping. UPDATE: I have the answer! You could invent a scheme where customers who want to avoid waiting in line can trade their own labor for a shorter wait -- by scanning and bagging…
同意。这让我想起了《顾客为什么买》（Why We Buy）这本书，讲的是零售顾客的购买习惯。顾客走进一家店时，需要有一个过渡区域（threshold）来适应周围环境。任何离门口太近的…
I agree. This reminds me of the book Why we Buy, about the buying habits of retail shoppers. When shoppers walk into a store, there needs to be a threshold where they can acquaint themselves with the surroundings. Anything that is too close to the…
…不敢苟同 ;-) 转化漏斗（Conversion funnels）。A/B测试（Split testing）。早在这帮新奇的线上概念冒出来之前就在零售业玩遍了。事实上零售优化非常吸引人。帕科·昂德希尔的《顾客为什么买：购物的科学》（Why We Buy: The Science Of Shopping）虽然出了有些年头，但绝对值得一读。如果你有机会跟那些给连锁店做数据挖掘的人聊聊，一定要去聊。他们肚子里有的是精彩故事。
…disagree ;-) Conversion funnels. Split testing. All happened in retail long before all this new fangled on-line nonsense. In fact retail optimisation is fascinating stuff. It's a few years old now but 'Why We Buy: The Science Of Shopping' by Paco Underhill is a great read. If you ever get the chance to chat to folk who do data mining for store chains do so. They have fascinating tales to tell.
…产品（主要是 Web 端），好让你的用户体验尽可能丝滑顺畅，并确保所有东西都一目了然。http://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp... 帕科·昂德希尔的《顾客为什么买》（Why We Buy）——这本书讲的不是偏网页或数字端的 UX，而是实体空间的。特别是零售业。它能让你深入洞察消费者背后的思考过程，以及…
…product (mostly web) so that your users have the most frictionless experience possible and ensureing that things are made obvious to them. http://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp... Why We Buy by Paco Underhill - This book isn't so much about web or digital focused UX as it is for physical space. Specifically, retail. It gives you great insight into the thought processes behind consumers and…
…商场现象取代了城镇广场这种公共区域。”http://www.boston.com/news/globe/magazine/articles/2004/02/2... 下次逛书店时，不妨翻翻帕科·昂德希尔的《顾客为什么买》（Why We Buy）和《逛商场的科学》（Call of the Mall）
…mall phenomenon took the place of the town square, the public zone." http://www.boston.com/news/globe/magazine/articles/2004/02/2... Next time you browse in a bookstore, check out Paco Underhill's "Why We Buy" and "Call of the Mall"
…《Founders at Work》4.《维基经济学》、《群体的智慧》、《引爆点》（《眨眼之间》也还行）。我挺期待读《长尾理论》和《海星与蜘蛛》……有人读过了吗？6.《顾客为什么买》（Why We Buy） 7.《黑客与画家》 8.《创业必经的那些事》（The E-Myth Revisited） 9.《创业的艺术》 10. 克劳塞维茨的《战争论》、马基雅维利和孙子的《战争艺术》（《孙子兵法》）（不完全是给创业公司看的，但绝对管用） 11.《跨越鸿沟》
…Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm
…动不动就让你等上两到十八个小时才提供服务的商家——情况可能就不太一样了。要是想看真正手握数据的业内人士聊购物者行为，我推荐帕科·昂德希尔（Paco Underhill）的《顾客为什么买：购物的科学》（Why We Buy: The Science Of Shopping）。更新：我想出办法了！你可以设计一种方案，让不想排队的顾客用自己的劳动力换取更短的等待时间——也就是自己扫码和装袋…
…businesses which routinely force you to wait two to eighteen hours for service -- things might be different. For info on shopper behavior from a guy who actually does have data, I recommend Paco Underhill's Why We Buy: The Science Of Shopping. UPDATE: I have the answer! You could invent a scheme where customers who want to avoid waiting in line can trade their own labor for a shorter wait -- by scanning and bagging…
同意。这让我想起了《顾客为什么买》（Why We Buy）这本书，讲的是零售顾客的购买习惯。顾客走进一家店时，需要有一个过渡区域（threshold）来适应周围环境。任何离门口太近的…
I agree. This reminds me of the book Why we Buy, about the buying habits of retail shoppers. When shoppers walk into a store, there needs to be a threshold where they can acquaint themselves with the surroundings. Anything that is too close to the…
…不敢苟同 ;-) 转化漏斗（Conversion funnels）。A/B测试（Split testing）。早在这帮新奇的线上概念冒出来之前就在零售业玩遍了。事实上零售优化非常吸引人。帕科·昂德希尔的《顾客为什么买：购物的科学》（Why We Buy: The Science Of Shopping）虽然出了有些年头，但绝对值得一读。如果你有机会跟那些给连锁店做数据挖掘的人聊聊，一定要去聊。他们肚子里有的是精彩故事。
…disagree ;-) Conversion funnels. Split testing. All happened in retail long before all this new fangled on-line nonsense. In fact retail optimisation is fascinating stuff. It's a few years old now but 'Why We Buy: The Science Of Shopping' by Paco Underhill is a great read. If you ever get the chance to chat to folk who do data mining for store chains do so. They have fascinating tales to tell.
…产品（主要是 Web 端），好让你的用户体验尽可能丝滑顺畅，并确保所有东西都一目了然。http://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp... 帕科·昂德希尔的《顾客为什么买》（Why We Buy）——这本书讲的不是偏网页或数字端的 UX，而是实体空间的。特别是零售业。它能让你深入洞察消费者背后的思考过程，以及…
…product (mostly web) so that your users have the most frictionless experience possible and ensureing that things are made obvious to them. http://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp... Why We Buy by Paco Underhill - This book isn't so much about web or digital focused UX as it is for physical space. Specifically, retail. It gives you great insight into the thought processes behind consumers and…
…商场现象取代了城镇广场这种公共区域。”http://www.boston.com/news/globe/magazine/articles/2004/02/2... 下次逛书店时，不妨翻翻帕科·昂德希尔的《顾客为什么买》（Why We Buy）和《逛商场的科学》（Call of the Mall）
…mall phenomenon took the place of the town square, the public zone." http://www.boston.com/news/globe/magazine/articles/2004/02/2... Next time you browse in a bookstore, check out Paco Underhill's "Why We Buy" and "Call of the Mall"