赤裸的商业
Business stripped bare
Richard Branson · 初版 2008 年
5人推荐
5位读者提及
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享誉全球的企业家的成功秘诀。从创立之初的一家邮购唱片公司，到真正发射升空的 Virgin Galactic，如今 Virgin 已成为全球顶尖的“生活方式”品牌之一，深受数以千万计人们的信赖与喜爱。在 Business Stripped Bare 一书中，Richard Branson 爵士分享了他商界生涯的内部独家内幕，揭示了他那些最具风险、最精彩也最大胆的交易背后令人难以置信的真相。探索 Virgin 为何敢于挑战全球顶尖超级品牌之一，以及 Virgin Mobile USA 如何创下历史上最快创造……
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如果你有兴趣从头到尾了解维珍（Virgin）背后的商业哲学，我强烈推荐理查德·布兰森（Richard Branson）的《Business Stripped Bare》（商业赤裸裸 / 玩转商业）。我几周前刚看完。读起来很轻松痛快，而且里面有很多能直接套用到任何企业上的宝贵干货。http://www.amazon.com/Business-Stripped-Bare-Adventures-Entr...…
If you're interested in learning the philosophy behind Virgin from start to finish, I highly recommend Richard Branson's Business Stripped Bare. I just finished reading it a couple weeks ago. It's a quick/enjoyable read, but also contains quite a few valuable takeaways that are applicable to any business. http://www.amazon.com/Business-Stripped-Bare-Adventures-Entr...…
Neal Stephenson 的《Anathem》、Iain M. Banks 的《Consider Phlebas》、Richard Dawkins 的《Selfish Gene》（自私的基因）、Richard Branson 的《Business Stripped Bare》、Toby Segaran 的《Programming Collective Intelligence》（集体智慧编程）、Robert Pirsig 的《Zen and Art of Motorcycle Maintenance》（禅与摩托车维修艺术）
Anathem, by Neal Stephenson Consider Phlebas, by Iain M. Banks Selfish Gene, by Richard Dawkins Business Stripped Bare, by Richard Branson Programming Collective Intelligence, by Toby Segaran Zen and Art of Motorcycle Maintenance, by Robert Pirsig
理查德·布兰森的书（比如《Business Stripped Bare》和《Like a Virgin》）在品牌塑造、大局观思考以及领导力方面写得绝了。祝假期愉快！
Richard Branson's books (e.g. 'Business Stripped Bare' & 'Like a Virgin') are brilliant for the themes of branding, big picture thinking and leadership. Have a great holiday!
…（Richard Branson）——维珍公司精彩又富有趣味的故事，带着大量超棒的建议，以及初创公司以弱胜强、大卫战胜歌利亚式的启发。会让你重新审视决心和小人物究竟能实现什么。《Business Stripped Bare》（Richard Branson）——布兰森更专注于商业建议的力作，补充了自第一本书以来维珍故事的新进展。会让你思考保持真诚以及把公司做大的力量…
…(Richard Branson) - The awesome and entertaining story of Virgin with lots of great advice and startup David vs Goliath inspiration. Will make you consider what determination and the little guy can achieve. Business Stripped Bare (Richard Branson) - Branson's more focused take on business advice and patches on bits of the Virgin story since the first book. Will make you consider the power of being genuine and growing a company…
读过《Losing My Virginity》（飞天传奇）和《Business Stripped Bare》之后，我完全同意你的看法，他本人也是第一个承认自己的成功很大程度上归功于身边围绕的那群人的能力。他们那种打着品牌旗号的风险投资模式…
Having read both Losing My Virginity and Business Stripped Bare I totally agree with your comments, he is the first to admit that his success is largely born out of the ability of the people he surrounds himself with. The branded venture capitalism method they have…
这话听着确实像理查德·布兰森会说的（我记得好像在《Business Stripped Bare》里读到过），不过我相信巴菲特说这话的时间远早于维珍航空（Virgin Airlines）问世。
That sounds like something Richard Branson would say (I think I remember reading it in Business Stripped Bare), but I believe Buffett's quote predates Virgin Airlines entirely.