…Kate Ascher Language and Thought by Chomsky Hero of a Thousand Faces, Joseph Campbell Language and Responsibility by Chomsky Magic, Science, Religion by Malinowski Meditiations by Marcus Aurelius Oranges by John McPhee The Dream of the Enlightement, Anthony Gottlieb Nonexistant Knight/Cloven Viscount, two novellas by Calvino Italo Deltoid Pumpkin Seed by John McPhee Infrastructure by Brian Haynes…
…examples of 'branding' I didn't find this article all that well written or informative. I recommend Chapman's Bananas: How the United Fruit Company Shaped the World I also happened to read John McPhee's Oranges at the same time. The contrast between the orange (an ancient fruit, widely consumed, hardy, with a rich literary tradition) and the banana is stark. Both books, by the way, are great little studies…
Read absolutely ANYTHING by John McPhee! He's the best nonfiction writer alive today, he can make anything into an interesting story. Oranges, canoes, geology, fishing...
Go read any book by John McPhee (the writer in question) and if you are not delighted I will donate $20 to the charity of your choice. I recommend Oranges but they're all quite good.
…the engineer behind the smallest nuke warhead in the world, and his concerns that terrorists may be able to build warheads themselves. Pretty much any McPhee book or article is fascinating. His book Oranges is all about farming oranges, processing orange juice so it can sit in refrigerated vats for months (and how it is reconstituted through "flavor packs" that give it back the OJ flavors after long storage)…
《橙子》（Oranges）。http://www.amazon.com/Oranges-John-McPhee/dp/0374512973 绝对神作——整本书就只讲橙子。
Oranges. http://www.amazon.com/Oranges-John-McPhee/dp/0374512973 Absolutely fascinating -- it's just about oranges.
…Kate Ascher 的书；乔姆斯基的《语言与思维》；约瑟夫·坎贝尔的《千面英雄》；乔姆斯基的《语言与责任》；马林诺夫斯基的《巫术、科学与宗教》；马可·奥勒留的《沉思录》；约翰·麦克菲的《橙子》；安东尼·戈特利布的《启蒙的梦》；卡尔维诺的两部中篇小说《不存在的骑士》/《分成两半的子爵》；约翰·麦克菲的《三角南瓜籽》；布莱恩·海因斯的《基础设施》…
…Kate Ascher Language and Thought by Chomsky Hero of a Thousand Faces, Joseph Campbell Language and Responsibility by Chomsky Magic, Science, Religion by Malinowski Meditiations by Marcus Aurelius Oranges by John McPhee The Dream of the Enlightement, Anthony Gottlieb Nonexistant Knight/Cloven Viscount, two novellas by Calvino Italo Deltoid Pumpkin Seed by John McPhee Infrastructure by Brian Haynes…
…关于“品牌塑造”的案例。我觉得这篇文章写得不怎么样，干货也不多。我推荐 Chapman 写的《香蕉：联合果品公司如何改变世界》。我当时碰巧也同时在读约翰·麦克菲的《橙子》。橙子（一种古老的水果，消费广泛，耐储存，有着丰富的文学传统）与香蕉之间的对比太鲜明了。顺便说一句，两本书都是极好的微观研究…
…examples of 'branding' I didn't find this article all that well written or informative. I recommend Chapman's Bananas: How the United Fruit Company Shaped the World I also happened to read John McPhee's Oranges at the same time. The contrast between the orange (an ancient fruit, widely consumed, hardy, with a rich literary tradition) and the banana is stark. Both books, by the way, are great little studies…
去看约翰·麦克菲写的书，随便哪本都行！他是当今在世最好的非虚构作家，任何题材在他笔下都能变成引人入胜的故事。橙子、独木舟、地质学、钓鱼…
Read absolutely ANYTHING by John McPhee! He's the best nonfiction writer alive today, he can make anything into an interesting story. Oranges, canoes, geology, fishing...
随便去读约翰·麦克菲（就是文里说的那个作者）的任何一本书，如果你读完觉得不尽兴，我给任选的慈善机构捐 20 美元。我个人推荐《橙子》，但他所有的书都相当不错。
Go read any book by John McPhee (the writer in question) and if you are not delighted I will donate $20 to the charity of your choice. I recommend Oranges but they're all quite good.
…世界上最小的核弹头背后的那位工程师，以及他担心恐怖分子可能会自己制造核弹头。麦克菲的书或文章几乎每一本都很引人入胜。他的书《橙子》通篇讲的都是种橙子、加工橙汁以便能在冷藏罐里存上几个月（以及它是如何通过“风味包”来还原长期保存后损失的橙汁风味的）…
…the engineer behind the smallest nuke warhead in the world, and his concerns that terrorists may be able to build warheads themselves. Pretty much any McPhee book or article is fascinating. His book Oranges is all about farming oranges, processing orange juice so it can sit in refrigerated vats for months (and how it is reconstituted through "flavor packs" that give it back the OJ flavors after long storage)…