《销售小红书》封面

销售小红书

Little Red Book of Selling

Jeffrey Gitomer · 初版 2004 年

9人推荐
10位读者提及
16次提及

为什么值得读

  • 立足于“人们不爱被推销但热爱购买”的核心
  • 提供客户挖掘、电梯演讲与异议处理的实用建议
  • 非常适合初涉销售的新人作为入门第一本书

Hacker News 上怎么说

  • 除了前面那些很棒的推荐之外……《To Sell is Human》《The little red book of selling》《Challenger Customer》(既然他们已经知道挑战式销售了)《Fanatical Prospecting》还有类似“大客户销售”(major account sales)之类的书

    In addition to the great recommendations before these... To Sell is Human The little red book of selling Challenger Customer (now that they know about the Challenger sale) Fanatical Prospecting Something like "major account sales"

  • ……作为反馈闭环的一部分,你甚至可以问问——你觉得像这样的 app/工具应该卖多少钱?提供优质反馈的早期试用者/推广者可以拿到折扣。推荐一本书:Gitomer 的《Little Red Book of Selling》——核心前提是“人们不喜欢被强行推销,但他们热爱买东西”。

    …part of the feedback loop, you may even ask-- what do you think a app/tool like this should cost? Early adopters/promoters who provide good feedback could earn a discount. Book suggestion: Gitomer's "Little Red Book of Selling"-- basic premise "people don't like to be sold, but they love to buy."

  • >我开始有点搞不清楚自己到底该在哪些方面下功夫了。给你个不走寻常路的建议——明白找工作本质上就是一个销售和营销的过程。推荐读读 Gitomer 的《Little Red Book of Selling》来构建你的思路。书里对于人们为什么买单(雇佣)、开发潜在客户、拓展人脉、电梯演讲(elevator pitch)以及应对异议都有非常棒的建议。读这本书会让你把同龄人远远甩在身后——……

    >I'm starting to become confused to what areas I need to work on. Some unconventional advice-- understand that your job search is really a sales & marketing process. Recommend reading Gitomer's Little Red Book of Selling to help frame your approach. There's great advice on why people buy (hire), prospecting, networking, elevator pitches, and handling objections. Reading this book will put you far ahead of your peers--…

  • 我怎么推荐 Jeffrey Gitomer 的《The Little Red Book Of Selling》都不为过。我现在桌上就放着一本。http://www.amazon.com/Little-Red-Book-Selling-Principles/dp/...

    I can't recommend "The Little Red Book Of Selling" by Jeffrey Gitomer enough. I have a copy in my desk right now. http://www.amazon.com/Little-Red-Book-Selling-Principles/dp/...

  • ……Beckwith(对服务销售有极佳的洞察)- Zig Ziglar 的《Secrets of Closing The Sale》(让你做好应对异议的准备)- Jeffrey Fox 的《How to Become A Rainmaker》(掌握更好销售技巧的捷径)- Jeffrey Gitomer 的《The Little Red Book of Selling》(新手销售必读的入门第一书)。正如其他帖子里提到的,我还想推荐《SPIN Selling》、《Mastering the Complex Sale》和《The Referral Engine》。销售领域的“干货”书……

    …Beckwith (great look at selling services) -Secrets of Closing The Sale by Zig Ziglar (gets you prepared for objections) -How to Become A Rainmaker by Jeffrey Fox (shortcuts to better sales techniques) -The Little Red Book of Selling by Jeffrey Gitomer (best first book for first time salespeople) As mentioned in other posts, I would also add SPIN Selling, Mastering the Complex Sale and The Referral Engine. "Smart" books in the sales…

  • 《挑战式销售》(The Challenger Sale) 《全新销售》(To Sell is human) 《销售红宝书》(The little red book of selling) 《They Ask, You Answer》 《助推》(Nudge)

    The Challenger Sale To Sell is human The little red book of selling They ask, you answer Nudge

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