……李普曼在写“制造共识”(manufacturing consent)时,心里想的就是那个特定的时期。CPI(公共信息委员会)的组织者乔治·克里尔(George Creel)给出了一个真正让人大开眼界的记录。如果你还没读过,建议去看看《How We Advertised America》(我们是如何宣传美国的)。太牛了,我本科毕业论文写的就是这个。那个时期的政治宣传极其惊艳,你完全可以把他们当年的文案拿来当作当今广告界的经典案例。
…Lippmann had in mind that particular time period when he wrote about manufacturing consent. A real eye opening account comes from George Creel, organizer of CPI. If you haven't read that yet, look into "How We Advertised America." It's incredible, I wrote a paper on this for my undergrad thesis. Propaganda of that time was so remarkable that you can use their copy as a classic example in advertising today.
这招绝对管用。效果出奇地好。它彻底改变了1917至1918年间公众对战争的看法。如果你能找到的话,去读读乔治·克里尔写的《How We Advertised America》。伯内斯当年也参与了那项工作。
It certainly does work. It worked remarkably well. It changed the whole public perception of war in 1917-1918. If you can find it, read "How We Advertised America" by George Creel. Bernays was involved in that.
……按这个词的真正本义,意思是“信仰的传播”(propagation of faith)。”:https://en.wikipedia.org/wiki/Committee_on_Public_Informatio... “克里尔后来出版了他在 CPI 任职的回忆录《How We Advertised America》,他在书中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。自始至终,其重心都在于公开与正面。它在任何时刻都未曾试图……
…in the true sense of the word, meaning the 'propagation of faith.'"”: https://en.wikipedia.org/wiki/Committee_on_Public_Informatio... "Creel later published his memoirs of his service with the CPI, 'How We Advertised America', in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…
……字面上的真正含义,也就是“信仰的传播”——类似 https://en.wikipedia.org/wiki/Congregation_for_the_Evangeliz... “克里尔后来出版了他在 CPI 工作的回忆录《How We Advertised America》,他在其中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。自始至终,其重点都在于公开与积极。它在任何时刻都未曾试图……
…the true sense of the word, meaning the 'propagation of faith.'"” à la https://en.wikipedia.org/wiki/Congregation_for_the_Evangeliz... "Creel later published his memoirs of his service with the CPI, How We Advertised America, in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…
……协调“并非德国人所定义的那种宣传,而是本义上的宣传,即‘信仰的传播’”。“克里尔后来出版了他在 CPI 任职时的回忆录《How We Advertised America》,他在其中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。它的重心自始至终都在于公开与正面。它在任何时刻都未曾试图……
…coordinate “not propaganda as the Germans defined it, but propaganda in the true sense of the word, meaning the 'propagation of faith.'”. "Creel later published his memoirs of his service with the CPI, 'How We Advertised America', in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…
……李普曼在写“制造共识”(manufacturing consent)时,心里想的就是那个特定的时期。CPI(公共信息委员会)的组织者乔治·克里尔(George Creel)给出了一个真正让人大开眼界的记录。如果你还没读过,建议去看看《How We Advertised America》(我们是如何宣传美国的)。太牛了,我本科毕业论文写的就是这个。那个时期的政治宣传极其惊艳,你完全可以把他们当年的文案拿来当作当今广告界的经典案例。
…Lippmann had in mind that particular time period when he wrote about manufacturing consent. A real eye opening account comes from George Creel, organizer of CPI. If you haven't read that yet, look into "How We Advertised America." It's incredible, I wrote a paper on this for my undergrad thesis. Propaganda of that time was so remarkable that you can use their copy as a classic example in advertising today.
这招绝对管用。效果出奇地好。它彻底改变了1917至1918年间公众对战争的看法。如果你能找到的话,去读读乔治·克里尔写的《How We Advertised America》。伯内斯当年也参与了那项工作。
It certainly does work. It worked remarkably well. It changed the whole public perception of war in 1917-1918. If you can find it, read "How We Advertised America" by George Creel. Bernays was involved in that.
……按这个词的真正本义,意思是“信仰的传播”(propagation of faith)。”:https://en.wikipedia.org/wiki/Committee_on_Public_Informatio... “克里尔后来出版了他在 CPI 任职的回忆录《How We Advertised America》,他在书中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。自始至终,其重心都在于公开与正面。它在任何时刻都未曾试图……
…in the true sense of the word, meaning the 'propagation of faith.'"”: https://en.wikipedia.org/wiki/Committee_on_Public_Informatio... "Creel later published his memoirs of his service with the CPI, 'How We Advertised America', in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…
……字面上的真正含义,也就是“信仰的传播”——类似 https://en.wikipedia.org/wiki/Congregation_for_the_Evangeliz... “克里尔后来出版了他在 CPI 工作的回忆录《How We Advertised America》,他在其中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。自始至终,其重点都在于公开与积极。它在任何时刻都未曾试图……
…the true sense of the word, meaning the 'propagation of faith.'"” à la https://en.wikipedia.org/wiki/Congregation_for_the_Evangeliz... "Creel later published his memoirs of his service with the CPI, How We Advertised America, in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…
……协调“并非德国人所定义的那种宣传,而是本义上的宣传,即‘信仰的传播’”。“克里尔后来出版了他在 CPI 任职时的回忆录《How We Advertised America》,他在其中写道:‘委员会绝非审查机构,亦非隐瞒或压制的机器。它的重心自始至终都在于公开与正面。它在任何时刻都未曾试图……
…coordinate “not propaganda as the Germans defined it, but propaganda in the true sense of the word, meaning the 'propagation of faith.'”. "Creel later published his memoirs of his service with the CPI, 'How We Advertised America', in which he wrote: “In no degree was the Committee an agency of censorship, a machinery of concealment or repression. Its emphasis throughout was on the open and the positive. At no point did it seek…