《Yes!: 50 Scientifically Proven Ways to Be Persuasive》，作者 Noah Goldstein & Robert Cialdini——短小精悍。《Your Marketing Sucks》，作者 Mark Stevens——也很短。《Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales》，作者 Stephen Thieme——这本是大部头 :)
Yes!: 50 Scientifically Proven Ways to Be Persuasive : by Noah Goldstein & Robert Cialdini - Short Read. Your Marketing Sucks - Mark Stevens - Short Read. Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales - Stephen Thieme - Long One:)
Gerald Weinberg 的《Secrets of Consulting》和《More Secrets of Consulting》。Alan Weiss 的《Getting Started in Consulting》。Mark Stevens 的《Your Marketing Sucks》。Bob Poole 的《Listen First, Sell Later》。Mark Gerber 的《E-Myth Revisited》
Secrets of Consulting & More Secrets of Consulting - Gerald Weinberg. Getting Started in Consulting - Alan Weiss Your Marketing Sucks - Mark Stevens Listen First, Sell Later - Bob Poole E-Myth Revisited - Mark Gerber
……你想把它卖出去。你上了 Google Ads 投了 400 刀。点击率很稳，结果两周过去了，销量为零。是时候学学市场营销了。去找几本优秀的营销书（《Your Marketing Sucks》就很棒），买来看，并向你的导师请教。现在你终于开单了，这时候有个销售找上了你。他买了你的产品，而且觉得很赞。他有意成为……
…you want to sell it. You hop on Google Ads and put down $400. You've got a solid click through rate, and 2 weeks later, zero sales. Time to learn about marketing. Seek out some good marketing books (Your Marketing Sucks is very good), buy them, read them, and ask your mentor about them. Now you're making some sales, and a Sales guy approaches you. He bought your product, and he likes it. He's interested to become…
《Yes!: 50 Scientifically Proven Ways to Be Persuasive》，作者 Noah Goldstein & Robert Cialdini——短小精悍。《Your Marketing Sucks》，作者 Mark Stevens——也很短。《Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales》，作者 Stephen Thieme——这本是大部头 :)
Yes!: 50 Scientifically Proven Ways to Be Persuasive : by Noah Goldstein & Robert Cialdini - Short Read. Your Marketing Sucks - Mark Stevens - Short Read. Persuasion Mastery: 500 Practical Lessons In The Psychology Of Sales - Stephen Thieme - Long One:)
Gerald Weinberg 的《Secrets of Consulting》和《More Secrets of Consulting》。Alan Weiss 的《Getting Started in Consulting》。Mark Stevens 的《Your Marketing Sucks》。Bob Poole 的《Listen First, Sell Later》。Mark Gerber 的《E-Myth Revisited》
Secrets of Consulting & More Secrets of Consulting - Gerald Weinberg. Getting Started in Consulting - Alan Weiss Your Marketing Sucks - Mark Stevens Listen First, Sell Later - Bob Poole E-Myth Revisited - Mark Gerber
……你想把它卖出去。你上了 Google Ads 投了 400 刀。点击率很稳，结果两周过去了，销量为零。是时候学学市场营销了。去找几本优秀的营销书（《Your Marketing Sucks》就很棒），买来看，并向你的导师请教。现在你终于开单了，这时候有个销售找上了你。他买了你的产品，而且觉得很赞。他有意成为……
…you want to sell it. You hop on Google Ads and put down $400. You've got a solid click through rate, and 2 weeks later, zero sales. Time to learn about marketing. Seek out some good marketing books (Your Marketing Sucks is very good), buy them, read them, and ask your mentor about them. Now you're making some sales, and a Sales guy approaches you. He bought your product, and he likes it. He's interested to become…