创新的扩散
Diffusion of innovations
Everett M. Rogers · 初版 1962 年
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为什么值得读
- 提出了创新采纳者的五大经典分类模型与分析框架
- 结合丰富案例研究，为网络传播与营销奠定理论基石
- 理论深度超越一般通俗商业书，论述全面而透彻
这是一本关于新观念如何传播的高密度学术经典读物。如果你喜欢这本书，可能也会喜欢 Images of Organisation、Crossing the Chasm 以及 Iowa Hybrid Corn Study。
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……人人都在用。11. 跟风黑 Gladwell 挺酷的，但如果你还没读过《引爆点》，还是去读读吧。然后再去读读 Watts、Barabasi 等人关于网络科学（network science）的著作。甚至可以读读 Everett Rogers 的《创新的扩散》（Diffusion of Innovations）。现在有越来越多的科学研究在解释事物是如何在网络中发生的……思考“偏好依附”（preferential attachment）可能会带来一些有趣的收获，并且……
…everyone is on it. 11. It's cool to hate on Gladwell, but read The Tipping Point if you haven't already. Then chase down some of the stuff by Watts, Barabasi, etc. on network science. Maybe even read Diffusion of Innovations by Everett Rogers. There's a growing body of science that speaks to how things happen in networks... there may be something interesting that falls out of thinking about "preferential attachment" and…
关于这个其实有一本极好的书：Rogers 写的《创新的扩散》（Diffusion of Innovations），http://www.amazon.com/o/ASIN/0743222091/。书中把采用者分成了 5 类：创新者（innovators）、早期采用者（early adopters）、早期大众（early majority）、后期大众（late majority）和落后者（laggards）。创新者是极少数……
There's actually a really good book on this: Diffusion of Innovations by Rogers, http://www.amazon.com/o/ASIN/0743222091/ The book places adopters into 5 categories, innovators, early adopters, early majority, late majority, and laggards. The innovators are the few that…
1- 尼可罗·马基雅维利的《君主论》，特别是拿破仑·波拿巴评注的版本。2- Everett M. Rogers 的《创新的扩散》，这本书让《跨越鸿沟》（Crossing the Chasm）看起来就像是一本给落后者写的浅显入门读物。3- 孙子的《孙子兵法》。4- Jorge Wagensberg 的《如果大自然是答案，那问题是什么？》。5- 《神圣……
1- The Prince by Niccolo Machiavelli. Specially the edition commented by Napoleon Buonaparte. 2-Diffusion of Innovations by Everett M. Rogers. This book makes "Crossing the chasm" a simplistic introduction for laggards 3-The Art of War by Sun Tzu 4-If Nature Is the Answer, What Was the Question? By Jorge Wagensberg 5-Sacred…
《创新的扩散》[1962] 这本书里有几个关于这方面的案例研究。https://en.wikipedia.org/wiki/Diffusion_of_innovations https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog... 这是市场营销领域的开山之作，……
The book Diffusion of Innovations [1962] has a few case studies about that. https://en.wikipedia.org/wiki/Diffusion_of_innovations https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog... This is the seminal book on marketing,…
“……关于组织如何学习的有趣例子。”强烈推荐 Everett Rogers 的《创新的扩散》，1963 年初版，2003 年出到第 5 版。https://en.wikipedia.org/wiki/Diffusion_of_innovations 开山之作。在读了 90 年代和千禧年代的大量流程与创新类书籍后，我真希望自己当初懂得直接去读原著。知识的传递是需要时间的。我们知道该如何建模……
"...interesting example of how organizations learn." Highest recommendation for Everett Rogers' Diffusion of Innovation, first published in 1963, 5th edition in 2003. https://en.wikipedia.org/wiki/Diffusion_of_innovations It's seminal. Having read a lot of process and innovation books in 90s and aughts, I really wish I had known to just start with the original text. Knowledge sharing takes time. We know how to model…
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