
磨砺而出
Grinding It Out
Ray Kroc · 初版 1977 年
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很少有企业家能声称自己真正改变了我们的生活方式,但 Ray Kroc 是其中之一。他在餐饮服务自动化、特许经营、全国统一培训和广告宣传方面的革新,使他在那些不仅开创了企业、更是开创了整个新行业的人士中占有一席之地。然而,比作为商业传奇的 Ray Kroc 更有趣的,是作为一个普通人的 Ray Kroc。他不是典型的白手起家的商业大亨,Kroc 在 52 岁时才遇到 McDonald 兄弟并开设了他的第一家特许经营店。现在,让我们通过商业传奇背后的人物——Ray Kroc 本人的自述去认识他。他是一个不可遏制的热情者、一个完
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如果你喜欢这本,那你可能也会喜欢雷·克罗克(Ray Kroc)的《大创业家》(Grinding It Out),还有尼尔·加布勒(Neal Gabler)写的《华特·迪士尼:美国想象力的胜利》(Walt Disney: Triumph of the American Imagination)。
If you enjoyed this, then you might also enjoy 'Grinding It Out' by Ray Kroc, and also 'Walt Disney: Triumph of the American Imagination' by Neal Gabler.
雷·克罗克的书《大创业家》(Grinding It Out)非常精彩地记录了他创建麦当劳的历程。他绝对属于大器晚成,也证明了你在人生任何阶段都能干出一番事业。读起来特别带劲。弗兰克·劳埃德……
Ray Kroc's book Grinding It Out is a fantastic account of his work creating McDonalds. He definitely did his best work later in life, and proof that you can make your mark at any point in your life. It's a great read. Frank Lloyd…
种一棵树最好的时间永远不会太晚。雷·克罗克在 61 岁时买下了麦当劳,并把它做成了一个庞大的帝国。去读读他的书《大创业家》(Grinding it Out)吧。弗兰克·劳埃德·赖特一生中破产过好几次,建筑界主流圈子一度认为他已经彻底玩完了。但他设计出流水别墅(Fallingwater)时已经 68 岁了,那是人类历史上最伟大的住宅建筑之一。
It's never too late. Ray Kroc bought McDonalds and grew it to a massive empire when he was 61. Read his book Grinding it Out. Frank Lloyd Wright was broke several times in his life and considered through by the architectural establishment. He was 68 when he designed Fallingwater, one of the great homes every built.
雷·克罗克的《大创业家》(Grinding It Out)毫无疑问是我读过的最好的商业创始人自传。
'Grinding It Out' by Ray Kroc is without a doubt the best business founder autobiography I have ever read.
《大创业家》(Grinding it Out),其实就是雷·克罗克的自传。看他“创立”麦当劳之前的人生经历非常有意思。文笔很通透,通俗易懂。
Grinding it Out, it’s really Ray Kroc’s autobiography. Very interesting to hear about his life before “founding” McDonalds. Very clearly written and easy to understand.
……故事:4. 埃里克·乔根森《纳瓦尔宝典》 5. 吉米·索尼《创始人》 6. 布拉德·斯通《大起底》 7. 尼克·比尔顿《孵化推特》 8. 马克·兰多夫《那行不通》 9. 雷·克罗克《大创业家:麦当劳的创立》 必读精选:10. 彼得·蒂尔《从0到1》
…stories: 4. The Almanack Of Naval Ravikant by Eric Jorgenson 5. The Founders by Jimmy Soni 6. The Upstarts by Brad Stone 7. Hatching Twitter by Nick Bilton 8. That Will Never Work by Marc Randolph 9. Grinding It Out: The Making of McDonald's by Ray Kroc Can't skip: 10. Zero To One by Peter Thiel