保罗·兰德
Paul Rand
Steven Heller · 初版 1999 年
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“Paul Rand (1914–1996) 是美国平面设计界的先驱人物。他采用自己所谓的‘解决问题’的设计方法，汲取立体主义、构成主义和风格派等欧洲先锋艺术运动的理念，并将其融会贯通，形成了独树一帜的视觉设计语言。”“Rand 的职业生涯跨越了近七十年，见证了设计史的无数重要篇章。他自己的著述具有鲜明的主题性，而本部汇集其核心出版及提案作品的权威集锦则是按媒介展开分类。它全面展示了他在广告、出版和企业形象
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像我一样去读艺术学院吧。哈哈哈哈。不，开玩笑的，别去。但确实该多了解一下过去的历史。买几本书读读。我建议先从 Paul Rand 开始：http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949 我超爱那本书，我手头这本绝对不会出掉。最重要的是不要太关注当下的潮流，大多都是扯淡……
Go to art school, like I did. Hahahah. No, I'm kidding, don't. But do become educated about the past. Buy some books. I recommend starting with Paul Rand http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949 I love that book. I'll never let go of my copy. The most important thing is not to focus too much on current trends. They're mostly bullshit…
你可有眼福了。Paul Rand 的书像《Design, Form, and Chaos》都很棒。另外，Stephen Heller 写的传记《Paul Rand》也非常值得一读。www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949
You're in for a treat. Paul Rand's books like "Design, Form, and Chaos" are great. Also, the book "Paul Rand" by Stephen Heller is well worth reading. www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949
如果你刚接触 Paul Rand，有一本讲他作品的书非常棒：Paul Rand https://www.amazon.com/dp/0714839949/ref=cm_sw_r_cp_api_4GO2...
If you’re new to Paul Rand, there is a very good book on his work: Paul Rand https://www.amazon.com/dp/0714839949/ref=cm_sw_r_cp_api_4GO2...
如果你想多了解一下 Paul Rand——大家公认的有史以来最伟大的 logo 设计师，我推荐：https://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949... 而且他自己写的几本设计书全都很值得一读。他做过……
If you want to know more about Paul Rand, who is generally considered the greatest logo designer ever, I recommend: https://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949... And his own books on design are all worth a read. He did the…
Paul Rand 和许多 logo 设计师不同，他只给客户拿出一套方案，而不是让客户从好几个里面挑。他推导出一个他认为是对的方案，那就是你拿到的……
Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out what he thought was right, and that's what you were…