无品牌
No Logo
Naomi Klein · 初版 1999 年
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30位读者提及
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为什么值得读
- 剖析耐克等品牌价值远大于产品的现象
- 揭示商业品牌对公共空间的逐步侵蚀
- 探讨更公平合理的全球经济运作模式
“大企业最害怕的，就是刨根问底的消费者。Naomi Klein 为我们提供了叫板这些超级品牌的有力论据。”——Billy Bragg，摘自书籍护封。
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No Logo
Naomi Klein · 初版 1999 年
“大企业最害怕的，就是刨根问底的消费者。Naomi Klein 为我们提供了叫板这些超级品牌的有力论据。”——Billy Bragg，摘自书籍护封。
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娜奥米·克莱恩的第一本书——《No Logo》写得相当好。《休克主义》就有点拉胯了。问题就在于，这类作家往往凭借一本观点鲜明的好书一举成名。然后，就像一曲走红后就歇菜的摇滚乐队一样，他们……
Naomi Klein's first book - 'No Logo' was quite good. The 'Shock Doctrine' was kind of a mess. What happens is that these authors become very famous by putting out a good book with an opinion. Then, like a one-hit-wonder rock band, they…
公共公地的消亡，以及被私有化的“伪公地”（只要别违反任何公司或品牌规矩就行）所取代，是娜奥米·克莱恩的开山之作《No Logo》的一大主题。我有阵子没读了，不知道现在看还站不站得住脚（我猜只增不减吧），但我两次读都觉得很棒。这是《卫报》讨论《No Logo》的另一篇文章：https://www.theguardian.com/books/2016/feb/15/100-best-nonfi...
The death of the public commons, and its replacement by privately owned pseudo-commons (just don't break any corporate or brand rules) is a major theme of Naomi Klein's seminal book, No Logo. I have't read it for a while, so I don't know how it holds up (more, rather than less, I would guess) but I enjoyed it both times. Here's another article from the Guardian, discussing No Logo. https://www.theguardian.com/books/2016/feb/15/100-best-nonfi...
品牌比产品更值钱——看看耐克、可口可乐等就知道了——去读读娜奥米·克莱恩的《No Logo》吧。
Brands are more valuable than products - see Nike, Coca-Cola etc. - read 'No Logo' by Naomi Klein
……品牌——在菲利普·莫里斯发布的公开财务报表中，收购卡夫的绝大部分收购价都被列为了“商誉（goodwill）”。娜奥米·克莱恩在《No Logo》一书里对这事儿有相当精彩的剖析。
…brand - the vast majority of the purchase price for Kraft was labled "goodwill" in the public accounting statements Phillip Morris issued. There is a pretty good writeup on this in Naiomi Klein's book "No Logo"
太感谢了。我对探索更公平合理地组织全球经济的替代方案非常感兴趣，所以很感谢你分享的链接。我也顺便提一下娜奥米·克莱恩的《No Logo》：https://www.youtube.com/watch?v=oeTgLKNb5R0
Great thank you. I am very interested in alternative ways to organize the global economy that are more equitable and fair so I appreciate the link. I should also mention Naomi Klein's No Logo. https://www.youtube.com/watch?v=oeTgLKNb5R0
> 打造你的开发者个人品牌 品牌这套玩意儿很糟糕。如果你看重品牌，我建议你读读娜奥米·克莱恩的《No Logo》。它会（好吧，可能）帮你重塑价值观。对我来说反正是真的管用。
> build your developer brand Brands are bad. If you value brands, I recommend you read No Logo by Naomi Klein. It will (all right, may) help you adjust your value system. It certainly did for me.