信息的社会生活
The Social Life of Information
John Seely Brown、Paul Duguid · 初版 2000 年
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The Social Life of Information 是 John Seely Brown（前施乐公司首席科学家兼施乐 PARC 主任）与 Paul Duguid（加州大学伯克利分校信息学院兼任教授）于 2000 年合著的图书，探讨了在社会与商业语境中信息传播的新兴实践方式。
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90年代末读到 John Seely Brown（PARC 前主管）写的《The Social Life of Information》时，我多少有点震惊——撇开这点不谈它确实是一部极棒的书，而且我至今仍会推荐——作为技术复制业务的老祖宗，居然对它最大的竞争对手 Apache Webserver 支字未提，……
I was somewhat staggered in the late 1990s reading John Sealy Brown (former PARC director), in The Social Life of Information, which is otherwise and excellent book and one I'd still recommend, that the grand-daddy of technical reproduction businesses completely failed to mention its biggest competitor, the Apache Webserver,…
……每次读她的文章都是一种享受，这篇文章出自一本即将出版的新书。她主要关注的是施乐 PARC（Xerox PARC）的 John Seely Brown——尽管 Tett 博士用了过去式指代，但他老人家其实还活得好好的——他也是《The Social Life of Information》（2000，2017）的作者，尽管书中有些刺眼的漏洞（比如万维网（World Wide Web），在当时这位施乐老将眼中似乎完全不存在），但仍是一本极具启发性的读物。这是万维网黎明时期的几部读物之一……
…it's a joy when she does, the piece comes from an upcoming book. She focuses largely on John Seely Brown of Xerox Park, still very much alive despite Dr. Tett's past-tense references, and author of The Social Life of Information (2000, 2017), a hugely illuminating read despite a few glaring holes (like the World Wide Web, apparently invisible to a Xerox careerist at the time). It's one of several reads from the dawn of the Web…
……很多次提到，最懂得产品运作方式的人，首先是直接使用它的人，其次是负责维修它或为用户提供技术支持的人。John Seely Brown 的《The Social Life of Information》就讨论了施乐复印机维修工和支持人员的这种情况。你可以通过两种方式利用好这点：让这些人去分享与协作，哪怕是非正式的。对维修工来说，这是一种早间……
…many times that those who have the best appreciation for how a product works are those who use it directly, and secondly, those who either service it or support those using it. John Sealy Brown's The Social Life of Information addresses this with both Xerox copier repairmen and support staff. Use this to your advantage two ways: let these people share and collaborate, even if informally For the repairmen, this was a morning…
John Seely Brown 在《The Social Life of Information》里讲过两个逸事，分别来自施乐的维修人员，以及施乐或柯达（我记得是）的客户服务部门。技术支持人员过去常在出外勤之前喝早咖啡聚一聚，聊聊各自的……
John Seeley Brown, in The Social Life of Information, has a pair of anecdotes from Xerox's repair staff and either Xerox or Kodak (I think) customer service. The support techs used to have a morning coffee session before heading out into the field on their…
“我们注意到了涟漪，却将湖泊视作理所当然”——出自 John Seely Brown 和 Paul Duguid 写的《The Social Life of Information》。“我们不知道是谁发现了水，但我们知道肯定不是鱼。”——马歇尔·麦克卢汉（Marshall McLuhan）
"We notice the ripple and take the lake for granted" from "The Social Life of Information" by John Seely Brown and Paul Duguid “We don't know who discovered water, but we know it wasn't the fish.” Marshal Mcluhan
贝尔的这项研究听起来很像 John Seely Brown 在《The Social Life of Information》（2000）中引用的施乐研究，尤其是第 4、5 章讨论 Julian Orr 研究的部分。施乐维修技术人员的秘密武器是早晨派工前的咖啡交流会，大家会在会上交流实战经历。后来类似的……
The Bell study sounds similar to research John Seeley Brown references from Xerox, in The Social Life of Information (2000), particularly chapters 4 & 5 discussing research of Julian Orr. Xerox repair techs' secret weapon was the morning pre-dispatch coffee session, where war stories were swapped. A similar later…