狂放营销
Gonzo Marketing
Christopher Locke · 初版 2001 年
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一种全新的营销方法强调“Gonzo journalism”式的游击战术，主张对抗性、非传统且高度个性化的营销方案最契合当前的商业环境。
Hacker News 上怎么说
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Gonzo Marketing
Christopher Locke · 初版 2001 年
一种全新的营销方法强调“Gonzo journalism”式的游击战术，主张对抗性、非传统且高度个性化的营销方案最契合当前的商业环境。
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……之前出现过几次。不过，专门针对创业者的话，必读书目如下：1）戴尔·卡耐基的《人性的弱点》 2）宫本武藏的《五轮书》 3）克里斯托弗·洛克的《奇葩营销》（Gonzo Marketing） 4）大卫·艾伦的《搞定》（Getting Things Done） 5）琼·玛格丽塔的《管理是什么》（What Management Is）。还有其他书，但在商业背景下相关性没那么高。
…come up a couple times before. However, specifically for entrepreneurs, the books to read are: 1) How to Win Friends and Influence People by Dale Carnegie 2) Musashi's The Book of Five Rings 3) Gonzo Marketing by Christopher Locke 4) Getting Things Done by David Allen 5) What Management Is by Joan Magretta There are other books, but less relevant in a business context.
如果你得跟大机构打交道，去查查彼得·德鲁克。如果你想理解 Web 初创公司，那你可能得读读《奇葩营销》（Gonzo Marketing）。
Look up Peter Drucker if you're having to deal with big institutions. If you're trying to understand web startups, then you probably need to read Gonzo Marketing
没错！而且他们这样已经很久了。建议阅读：<a href="http://www.amazon.com/Gonzo-Marketing-Winning-Through-Practi... 营销</a> 但当然了，大客户只想跟大代理商打交道。所以那些真正有创意的较小机构，唯有在拥有几个能……的人时才能生存下去。
YES! and they have been for a long time. Suggest reading: <a href="http://www.amazon.com/Gonzo-Marketing-Winning-Through-Practi... Marketing</a> But of course, the big accounts only want to deal with the big agencies. So the smaller, really creative outfits only survive if they have a couple people…