文化密码
The culture code
Clotaire Rapaille · 初版 2006 年
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6位读者提及
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为什么世界各地的人如此不同？是什么让我们以我们的方式生活、购买甚至爱？答案就在代码中。在《文化代码》中，国际知名的文化人类学家和营销专家 Clotaire Rapaille 首次揭示了他用来为数十家财富 100 强公司提高盈利能力和改进实践的技术。他开创性的发现不仅揭示了商业，还揭示了世界各地每个人的行为和生活方式。Rapaille 的突破性概念是，我们在文化中成长时会获得一套无声的代码系统。
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Clotaire Rapaille（文章中提到他）的书《The Culture Code》读起来相当有见地。很难概括其中的要点，但如果要我尝试总结，我会说其论点是文化具有出奇巨大的影响……
Clotaire Rapaille's (he is mentioned in the article) book "The Culture Code" is a pretty insightful read. It is hard to come up with a gist of what is in there, but if I were to attempt summarizing it, I would say that the thesis is that cultural has a surprisingly sizable impact…
完全正确。确实，我记得 Ramit Sethi（理财博主）也提出过同样的观点（https://www.iwillteachyoutoberich.com/the-big-wins-manifesto...）> 正如 Clotaire Rapaille 在他那本了不起的书《The Culture Code》中所写，“多年前，塔夫茨大学邀请我在一次关于肥胖的研讨会上演讲。一位又一位演讲者提出了解决美国肥胖问题的方案，所有这些都围绕教育展开。美国人……
Bang on. Indeed, I remember Ramit Sethi (finance blogger) making the same point (https://www.iwillteachyoutoberich.com/the-big-wins-manifesto...) > As Clotaire Rapaille wrote in his terrific book, The Culture Code, “Years ago, Tufts University invited me to lecture during a symposium on obesity. Lecturer after lecturer offered solutions for America’s obesity problem, all of which revolved around education. Americans…
……人们使用它。这关乎一个人在成长时期接触技术后世界观的根本转变。我的很多观点基于 Clotaire Rapaille 的工作，如他的书《The Culture Code》所述（http://www.amazon.com/Culture-Code-Ingenious-Understand-Peop...）。Rapaille 为雀巢做了一项研究。雀巢想为热巧克力打开日本市场。使用他的研究方法，Rapaille……
…people use it. It's about a fundamental shift in one's worldview by encountering the technology during formative years. I'm basing much of this on Clotaire Rapaille's work, as described in his book, The Culture Code (http://www.amazon.com/Culture-Code-Ingenious-Understand-Peop...). Rapaille conducted a study for Nestle. Nestle wanted to open up the Japanese market for hot chocolate. Using his research methods, Rapaille…
其中一些评论让我想起 Clotaire Rapaille 在他的书《The Culture Code》中讲的一个故事。他在一个肥胖会议上发表了演讲。每位发言者都给出了自己对肥胖问题的解决方案。Rapaille 观察到：“我觉得今天其他发言者提出的建议很有趣……
Some of these comments reminded me of a story Clotaire Rapaille told in his book 'The Culture Code.' He gave a talk at an obesity conference. Each speaker gave their own solution to the obesity problem. Rapaille's observed: “I think it is fascinating that the other speakers today have suggested…
……头 8 天。最后在 FB 上求助，从朋友那里得到了一些好建议。> 问题是 99% 的人根本不在乎 这在美国尤其如此，至少根据《The Culture Code》https://www.amazon.com/Culture-Code-Ingenious-Understand-Peo...
…first 8 days. Finally asked for help on FB and got a few good suggestions from friends. > The problem is 99% of people don't give a shit This is especially true in the USA, at least according to "The Culture Code" https://www.amazon.com/Culture-Code-Ingenious-Understand-Peo...
让我想起十多年前读过的一本书。《The Culture Code》。作者 Clotaire Rapaille。他主张“法国对奶酪的文化代码是活的。另一方面，美国对奶酪的文化代码是死的。”我手头没有这本书，但网上有一段引文：>……
Reminds me of a book I read more than a decade ago. The Culture Code. By Clotaire Rapaille. He argued that 'the French Code for cheese is ALIVE. The American Code for cheese, on the other hand, is DEAD.' I don’t have the book handy, but here is a quote from the web: >…