排满档期
Book Yourself Solid
Michael Port · 初版 2006 年
6人推荐
8位读者提及
10次提及
《Book Yourself Solid》（现已推出平装版）是一部开创并发展成功服务型企业的完整指导手册。它为你提供简单却有效的技巧，以创造源源不断的需求和无穷无尽的客源线索。书中包含200多种行之有效的营销策略，帮助你吸引新客户、赢得更多转介，并建立高收益且持久的专业合作关系。如果你想让自己的服务业务更上一层楼，不妨从这里开始，践行《Book Yourself Solid》。
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……定价 300 美元的产品，其难度远高于卖一本 20 美元的电子书。因此在其他条件相同的情况下，第一款产品最好从低价做起。《稳拿客户》（Book Yourself Solid，http://www.amazon.com/Book-Yourself-Solid-Reliable-Marketing...）这本书里也把这一点解释得很透彻。你得先靠免费内容建立信任，接着推出廉价的知识付费产品，然后再逐步过渡到越来越昂贵的产品或服务……
…product at $300 is much higher than if you sell a $20 ebook. Hence, all other things being equal, it's better to start with a lower priced first product. That's also something explained very well in the Book Yourself Solid book (http://www.amazon.com/Book-Yourself-Solid-Reliable-Marketing...). You first need to build trust with free stuff, then cheap education products, then more and more expensive products or services…
……Freelancers 播客涵盖了大量与具体语言无关的自由职业知识：http://rubyfreelancers.com/ 他们强烈推荐两本适合自由职业者的书，一本是 CJ Hayden 的《Get Clients Now!》，另一本是 Michael Port 的《Book Yourself Solid》。特别是 Hayden 那本，完全可以看作是敏捷营销（agile marketing），开发者读起来会非常顺手。
…Freelancers podcast covers a large swath of language independent freelancing knowledge: http://rubyfreelancers.com/ They highly recommend two books for freelancers, "Get Clients Now!" by CJ Hayden, and "Book Yourself Solid" by Michael Port. The Hayden book, in particular, might be viewed as agile marketing, so developers can feel right at home.
《稳拿客户》（Book Yourself Solid）。如果你是自由职业者或者正在做产品，这本书非常值得一读。我已经读了三分之一了。里面深入探讨了如何建立信任，以及如何根据已建立的信任来调整销售和营销策略。
Book Yourself solid. Very interesting if you're a freelancer or building products. I'm 1/3 through the book. Goes a lot into how to create trust and how to adjust your sales and marketing based on the trust you've created.
……打交道。所以一个不错的切入点是去想想你想跟哪类组织共事，或者你想和谁在一起，而不是只想着你想做什么。Michael Port 的《Book Yourself Solid》是本不错的书，可能会对你有帮助。它主要讲的是如何运营一家服务和咨询公司，不过前几章带你做的一些练习，会促使你思考自己究竟想做什么。也许世界……
…spending time with. So a good place to start is to think about what sorts of organisations you want to be with, or who you want to be with rather than what you want to do. A nice book which might help is "Book yourself Solid" by Michael Port. It's mostly about how to run a services & consulting business, but he has some early chapters going through exercises that make you think about what you want to do. Perhaps the world…
随便给点建议吧，不过你可以去买一本 Michael Port 写的《Book Yourself Solid》，并把里面的练习踏踏实实做一遍（有配套的工作手册之类的）。这也会对做冷启动销售（cold sales）有所帮助。
Random advice, perhaps, but purchase Book Yourself Solid by Michael Port and do the work therein (there's a workbook and such). It will help with the cold sales as well.
……根本不是那么回事。客户会因为“我知道你懂 NodeJS”就塞给你一些杂七杂八的需求，哪怕你明明说了自己是专门搞某个领域的。推荐一本不错的入门书：Michael Port 的《Book Yourself Solid》。
…doesn't work that way. Customers will reach out to you with some generic work that they want done "because I know you know NodeJS" even when you say you specialise in something. A good first book to read: "Book yourself Solid" by Michael Port.