准备、开火、瞄准
Ready, Fire, Aim
Michael Masterson · 初版 2007 年
7人推荐
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无论你是打算自主创业，还是希望拓展现有业务，Ready, Fire, Aim 都能为你提供在创业征途上取得成功所需的指引。在书中，白手起家的亿万富翁兼畅销书作家 Masterson 分享了他在创建和拓展诸多企业过程中积累的知识，并概述了一套专注的战略，引导小型企业顺利度过创业成长的四个阶段。在此过程中，Masterson 将传授在这一多变环境中脱颖而出所需的各项技能。
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……能像你一样迅速地对核心产品和服务做出类似的改进。这不仅是我的信念，也是迈克尔·马斯特森那本名字起得很俗（但读起来非常棒）的《准备、开火、瞄准：从零到一亿的闪电跃升》的核心原则之一。既然你提到了 App Store，我猜你可能会赞同这一点，但对于什么是“趋势”，你我的理解可能不同。我认为 App Store 以及做开发……
…similar improvements to the core products and services as quickly as you are. As well as being my belief, it's one of the core tenets of Michael Masterson's tackily-named (but a great read nonetheless) "Ready, Fire, Aim: Zero to $100 Million in No Time Flat." With your reference to the App Store, I suspect you might agree with this, but have a different idea of what a "trend" is. I consider the App Store and developing…
关于理念层面，其他人已经把最值得推荐的几本书列得差不多了，但要是谈到具体落地的实操细节，我推荐迈克尔·马斯特森的《准备、开火、瞄准：从零到一亿的闪电跃升》。虽然不见得所有内容都适合你的具体情况，但它是一份非常详尽的指南，教你如何抓住一个想法、把它推向市场并建立起公司……
Others have already suggested the best overall books I'd recommend in terms of philosophy, but in terms of the nitty gritty details of actually doing it, I'd recommend Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson. Not everything will be applicable to your situation but it's a pretty detailed guide to taking an idea, launching it, and building the company…
期待把其中一些拿来翻翻！不过我有一本想推荐的书不在列表上，就是迈克尔·马斯特森的《准备、开火、瞄准》。早年间它对我影响极大，在敏捷概念火起来之前，它就让我开始思考 MVP（最小可行产品，乃至最小可行业务）了。
I look forward to giving some of these a crack! One I wanted to recommend though, which isn't on the list, is Ready, Fire, Aim by Michael Masterson. It had a big impact on me in the early days and had me thinking about minimal viable products (and businesses) before that was a thing of its own.
……与客户建立起某种关系。因此，我首推的会是戴尔·卡耐基的经典之作《人性的弱点》。掌握了这本书的内容之后，迈克尔·马斯特森的《准备、开火、瞄准》讲的则是动作要快、卖货要快、边干边完善细节的价值所在。这对我来说极其宝贵，因为我以前总是巴不得把所有事情都……
…kind of relationship with the customer. As such, the first book I would recommend would be the classic "How to Win Friends and Influence People" by Dale Carnegie. Once you've got a handle on that, "Ready, Fire, Aim" by Michael Masterson talks about the value of moving quickly, selling quickly, and figuring out the finer details as you're moving along. This was invaluable for me, since I used to want to have everything…
……自己就能把自己卖出去，但除非你做的是大众市场产品，否则这绝不是个好策略。如果你做的是利基市场产品，从第一天起你就必须亲自去销售。我强烈推荐迈克尔·马斯特森写的一本叫《准备、开火、瞄准》的书（http://www.amazon.com/Ready-Fire-Aim-Million-Agora/dp/047018...）。它从头到尾概述了成功打造一家高营收企业的全过程，而且……
…sold itself, but that's not a good strategy unless you have a mass market product. If you have a niche product, you need to be selling it yourself from day one. I would highly recommend a book called "Ready, Fire, Aim" by Michael Masterson ( http://www.amazon.com/Ready-Fire-Aim-Million-Agora/dp/047018... ). It outlines the whole process of successfully generating a high revenue business from start to finish, and is…
如果说有哪本书能让我成为千万富翁，我觉得那就是迈克尔·马斯特森的《准备、开火、瞄准》了。作者在千万元营收规模的企业运作上有着极其深厚的经验，整本书塞满了干货猛料。全书的核心是营销，尽管它绝大……
If any book results in me becoming a multi-millionaire, I'm thinking it'll be Ready, Fire Aim by Michael Masterson. Written by someone with waist-deep experience in multi million dollar revenue businesses and full of crazy amounts of advice. The focus of the book is marketing, although it most…