…people to invest the effort into signing up. Even government services (e.g. in the UK - the BBC, the NHS) do branding work. Branding doesn't start at the point the customer enters their credit card. Lovemarks is a good read on branding - http://www.amazon.co.uk/Lovemarks-Effect-Winning-Consumer-Re...
……这个帖子里每一条负面评论。我也很喜欢他们明确强调“gopher 不是 logo”，这完全是大实话。我觉得它更像是一个“lovemark”（参见 https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X）。它算不上我最喜欢的 logo，但绝对符合品牌调性。如果 Go 团队有人在看这个：要是把 mark 和 mascot 放在一起打头阵或许会有帮助。我觉得这个 logo……
…every single negative comment on this thread. I also like how they call out explicitely "The gopher is not a logo" which is entirely true. I think it's more of a "lovemark" (see https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X) It's not my favorite logo, but it's definitely on brand. If the go team is reading this: it might help if you lead with the mark and the mascot together. I think the logo…
Jessica Livingston 的《Founders at Work》（必须吹爆！）、Guy Kawasaki 的《Art of the Start》、Kevin Roberts 的《Lovemarks》。太赞了。
Founders at Work (!) by Jessica Livingston Art of the Start by Guy Kawasaki Lovemarks by Kevin Roberts Awesome.
……让人们投入精力去注册。就连政府服务（比如英国的 BBC、NHS）也会做品牌工作。品牌建设并不是从客户输入信用卡信息那一刻才开始的。《Lovemarks》是一本关于品牌的好书——http://www.amazon.co.uk/Lovemarks-Effect-Winning-Consumer-Re...
…people to invest the effort into signing up. Even government services (e.g. in the UK - the BBC, the NHS) do branding work. Branding doesn't start at the point the customer enters their credit card. Lovemarks is a good read on branding - http://www.amazon.co.uk/Lovemarks-Effect-Winning-Consumer-Re...
……这个帖子里每一条负面评论。我也很喜欢他们明确强调“gopher 不是 logo”，这完全是大实话。我觉得它更像是一个“lovemark”（参见 https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X）。它算不上我最喜欢的 logo，但绝对符合品牌调性。如果 Go 团队有人在看这个：要是把 mark 和 mascot 放在一起打头阵或许会有帮助。我觉得这个 logo……
…every single negative comment on this thread. I also like how they call out explicitely "The gopher is not a logo" which is entirely true. I think it's more of a "lovemark" (see https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X) It's not my favorite logo, but it's definitely on brand. If the go team is reading this: it might help if you lead with the mark and the mascot together. I think the logo…