引爆点
The Tipping Point
Malcolm Gladwell · 初版 2000 年
32人推荐
87位读者提及
94次提及
为什么值得读
- 剖析思想、产品和行为流行爆发的核心驱动力
- 概念具启发性，适合借助多主体建模等工具思考
- 结合丰富实例拆解社会风潮成形的临界点
“New Yorker专栏作家Malcolm Gladwell探讨了为何我们社会中的重大变革往往来得突然且出人意料。他认为，观念、行为、信息和产品的传播往往就像传染病的爆发一样。正如单个病人可以引发一场流感疫情，少数逃票者和涂鸦艺术家也能助长地铁犯罪潮，或者一位满意的顾客能让一家新餐馆座无虚席。这些都是社会传染现象，而它们开始起飞、达到临界点的瞬间，就是Tipping Point。”“Gladwell向我们介绍了特定
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1. James Surowiecki 的《The Wisdom of Crowds》（群体的智慧） 2. Dan Ariely 的《Predictably Irrational》（怪诞行为学） 3. John Battelle 的《The Search》 4. Chip Heath 和 Dan Heath 的《Made to Stick》（让创意更有黏性） 5. Malcolm Gladwell 的《The Tipping Point》（引爆点）。这些足够陪你度过旅途了。我都听过，而且都很喜欢。Gladwell 的《Blink》（决断2秒间）也很棒，但跟商业没那么相关。我很想听听任何…
1. "The Wisdom of Crowds" by James Surowiecki 2. "Predictably Irrational" by Dan Ariely 3. "The Search" by John Battelle 4. "Made to Stick" by Chip Heath and Dan Heath 5. "The Tipping Point" by Malcolm Gladwell That should cover your trip. I've listened to all of them and really liked all of them. "Blink" by Gladwell is also good, but not as business related. I would love to hear any…
1) Malcolm Gladwell 的《Tipping Point》（观点非常有趣） 2) 《Innovator's Dilemma》（帮助理解什么方法行之有效） 3) 《Inside Intuit》（一个绝佳的商业故事） 4) 《Eric Sink on the Business of Software》
1) Tipping Point by Malcom Gladwell (very interesting ideas) 2) Innovator's Dilemma (for understanding what can work well) 3) Inside Intuit (for a great business story) 4) Eric Sink on the Business of Software
可能是 Gore-Tex 吗？我在 Malcolm Gladwell 的《The Tipping Point》（引爆点）里读到过类似的内容。这本书绝对必读。
Is it Gore-Tex maybe? I've read something like this in "The Tipping Point" by Malcolm Gladwell. This is a must-read.
我（应该？）全都读过了，但《The Tipping Point》依然是我的最爱。我总觉得如果能用某种 multi-agent 系统（多智能体系统）把里面的想法建模出来，肯定很有意思。
I've read all of them (I think?) but The Tipping Point is still my favorite. Always thought it might be interesting to model the ideas in it using some sort of multi-agent system.
The tipping point http://www.amazon.com/Tipping-Point-Little-Things-Difference...
The tipping point http://www.amazon.com/Tipping-Point-Little-Things-Difference...
…优化你的广告投放，精准定位到那些能把你的产品口碑传播得最远的人群。没错。Gladwell 在《The Tipping Point》这本书里就探讨过其中一些观点的营销层面。说实话，尽管它是一本“流行科普”（pop science）书籍，但《The Tipping Point》里还是有不少干货的，它能为你提供很好的探索起点。读他的书是当时…
…optimize your ad campaign to target just the right people that will spread the word of your product the farthest. Yep. Gladwell talks about the marketing aspect of some of these ideas in this book The Tipping Point. Actually, despite being a "pop science" book, there's a lot of good stuff in The Tipping Point, in terms of providing good starting points to start exploring. Reading his book was one of the things…