《不管你怎么想,反着想》封面

不管你怎么想,反着想

Whatever You Think, Think the Opposite

Paul Arden · 初版 2006 年

2人推荐
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Hacker News 上怎么说

  • ……班里其他人似乎都不喜欢它,所以你可能也不会喜欢。我的另外两本常备书是 Paul Arden 的作品(《It's Not How Good You Are, Its How Good You Want to Be》和《Whatever You Think, Think the Opposite》)。这两本读起来很快,字号特大。非常通俗、直奔主题。它们其实没讲什么全新或石破天惊的东西——但这是一剂包装精良的药剂,一分灵感,一分野心,……

    …else in the class seemed to like it, so you might not either. My other two staples are Paul Arden's books. ("It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book", and "Whatever You Think, Think the Opposite") They're short reads, with huge print. Very simple, and to the point. They don't really say anything new / earth shaking - but it's a nicely packaged dose of one part inspiration, one part ambition,…

  • ……行动——非常成功)至于书,分享一些个人推荐(也就是我读过而且觉得超棒的):- David Seaman 写的《Dirty Little Secrets of Buzz》(这本书简直像炸药一样劲爆)- Paul Arden 的《Whatever You Think, Think the Opposite》- Jay Conrad Levinson 的任何一本“游击营销”(Guerrilla Marketing)系列书 - Michael Masterson 的《Ready, Fire, Aim》。

    …action - it's been very successful) In terms of books, some personal recommendations (as in, I've read them and they rock): - Dirty Little Secrets of Buzz by David Seaman (this is like dynamite) - Whatever You Think, Think the Opposite by Paul Arden - Any of the "Guerrilla Marketing" books by Jay Conrad Levinson - Ready, Fire, Aim by Michael Masterson.

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