《重要的不是你有多好,而是你想有多好》封面

重要的不是你有多好,而是你想有多好

It's not how good you are, it's how good you want to be

Paul Arden · 初版 2003 年

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Hacker News 上怎么说

  • ……四分之一滋润霜”。他的姓氏早就收录在你的拼写检查工具里了。如果你对广告专家创作的鼓舞人心的沟通范例感兴趣,不妨看看 Paul Arden 的作品,比如《It's not how good you are , it's how good you want to be》。http://en.wikipedia.org/wiki/David_Ogilvy

    …quarter moisturizing cream'. His surname's already in your spell checker. If you're interested in examples of inspiring communication created by advertising experts, check our Paul Arden's works, such as 'It's not how good you are , it's how good you want to be'. http://en.wikipedia.org/wiki/David_Ogilvy

  • 简直就像直接从《It's Not How Good You Are, It's How Good You Want to Be》里撕下来的一页。很久以前买的,多亏这次提醒,我觉得值得拿出来重读一遍。http://www.amazon.com/dp/0714843377

    A page straight out of "It's Not How Good You Are, It's How Good You Want to Be." Bought that a long time ago and betting it'd make for a good re-read thanks to this reminder. http://www.amazon.com/dp/0714843377

  • 我还会加上:Rework It's not how good you are, it's how good you want to be Thank You Economy

    I would also add: Rework It's not how good you are, it's how good you want to be Thank You Economy

  • 我忘了提,我买的大多数书都是二手书。它们有时便宜得多,而且品相完好。我最近买的这本,Paul Arden 的《It's Not How Good You Are, It's How Good You Want to Be》,只花了我 0.01 英镑(不含运费)。虽然是二手,但跟新的一样。超值的买卖

    I forgot to mention that most of the books I bought are used. They are a lot cheaper sometimes and are in perfect conditions. The last one I've bought, "It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden cost me only 0.01 pounds(without shipping). It is used but like new. Awesome purchase

  • ……“去任何值得去的地方都没有捷径。”——贝弗利·西尔斯。“如果一切看起来都在掌控之中,说明你开得还不够快。”——马里奥·安德烈蒂。“要想成为冠军,就得多打一个回合。”——詹姆斯·科贝特,摘自 Paul Arden 的《It's not how good you are, it's how good you want to be》

    …short cuts to any place worth going.' Beverly Sills 'If everything seems under control you're not going fast enough.' Mario Andrretti 'To become a champion, fight one more round.' James Corbett via It's not how good you are, it's how good you want to be by Paul Arden

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