乔布斯的演讲秘诀
The presentation secrets of Steve Jobs
Carmine Gallo · 初版 2009 年
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“The Presentation Secrets of Steve Jobs 揭示了任何精彩演讲背后的底层操作系统，并为你提供了一份快速上手指南，助你设计出与观众之间充满激情的互动界面。”——Cliff Atkinson，Beyond Bullet Points 与 The Activist Audience 的作者。Apple 首席执行官 Steve Jobs 备受瞩目的演讲树立了全新的全球黄金标准——如今这本循序渐进的指南将向你详尽展示如何在自己的演讲中运用他那些深受大众喜爱的技巧。阅读 The Presentation Secrets of Steve Jobs，是你最接近演讲大师本人亲自对你传授
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我本来打算下载下来留着以后看……结果发现居然是个 51MB 的 PDF。真的服了：slideshare 还是牛啊。我觉得这玩意儿写得挺水的，比方说跟 Carmine Gallo 的《乔布斯的演讲秘诀》（Presentation Secrets of Steve Jobs）比起来就差远了。而且……PPT 里狂插 SlideShare 的广告：搞什么鬼啊？看着越来越像电视购物广告了。我建议花个 15 分钟随便扫扫……
I was going to DL this to peruse later... then found it was a 51MB pdf. Really: got to love that slideshare. I thought this pretty weak compared to, for example, "Presentation Secrets of Steve Jobs" by Carmine Gallo. And... all the plugs for SlideShare in the presentation: what's with that? Started to feel like more of an infomercial than anything. I'd recommend spending 15 minutes just scanning…
1）千万别尝试 live code。通过版本控制切代码、录小视频、复制粘贴……不管你怎么弄……千万别硬着头皮 live code。2）读读《乔布斯的演讲秘诀》（The presentation secrets of Steve Jobs）……它讲的其实不只是乔布斯，更多的是怎么成为一个优秀的演讲者。3）准备或撰写演讲内容的重要性远不如现场表达……这意味着你应该把更多……
1) Do not attempt to live code. change your code via version control, build small videos, copy and paste... whatever you do... do not try and live code 2) Read "The presentation secrets of Steve Jobs" ... its not really about Steve Jobs so much as its about how to be a great presenter. 3) building or writing a talk is significantly less important than the delivery... which means that more of your…
……一个基础流程。至于参考书，这里有几本经典：- 《影响力》（Influence） - 《销售红宝书》（The Little Red Book of Selling） - 《SPIN 销售法》（SPIN Selling） - 《销售绝招》（Secrets of Closing the Sale） - 《挑战式销售》（The Challenger Sale） - 《乔布斯的演讲秘诀》（The Presentation Secrets of Steve Jobs，用来练演讲技巧） - 《把妹达人》（The Rules of the Game，尼尔·斯特劳斯著） - 《助推》（Nudge）。一旦你站稳脚跟，就去找个拥有优秀产品和给力领导层的强力团队，或者多跟销售人员混在一块……
…a basic process. As far as literature here are a couple of classics: - Influence - the little red book of selling - SPIN selling - Secrets of closing the sale - The challenger sale - The presentation secrets of steve jobs (for presentation skills) - The rules of the game (neil strauss) - Nudge Once you get your feet under you go find a strong team with a great product and good leadership, or hang out with sales people…
……受益终身。这是迈向成功最关键的通用技能，没有之一。祝好运。《极简注意力》（Smart Brevity，超级推荐这本！Axios 新闻创始人写的。还有个 TEDx 演讲）。《乔布斯的演讲秘诀》（The Presentation Secrets of Steve Jobs，做 presentation 的神书）。《麦肯锡方法》（The McKinsey Way，组织材料方面干货满满。TED 演讲：一位教小孩子量子物理的科学家分享如何清晰传达任何事物（4 Steps to Communicate Anything Clearly）。[1]……
…back for the rest of your life. This is the single most critical general skill for success. Good luck. Smart Brevity (Absolutely love this one! From the founders of Axios News. Also a TEDx talk.) The Presentation Secrets of Steve Jobs (excellence for presenting). The McKinsey Way (Good info on structuring material. TED Talk: 4 Steps to Communicate Anything Clearly, according to a Scientist who teaches quantum physics to kids. [1]…
……《挑战式销售》（The Challenger Sale） * 《游击营销》（Guerrilla Marketing，用来锻炼心智） * 杰弗里·吉特默（Jeffrey Gitomer，基础但实用） * 《精益创业》（Lean Startup，用来找定位） * 《魅力学》（Charisma Myth） * 《极简创业者》（The Minimalist Entrepreneur，部分章节） * 《乔布斯的演讲秘诀》（The Presentation Secrets of Steve Jobs，单纯是一本优秀的演讲书，借乔布斯的名头来卖得更好而已）。顺便说一句，这类问题经常被问到。感觉技术人员很想要一份针对“技术人员”的指南……
…Challenger Sale * Guerrilla marketing (for the mental muscle) * Jeffrey Gitomer (basic but useful) * Lean Startup (for positioning) * Charisma Myth * Minimalist Entrepreneur (bits and pieces) * The presentation secrets of steve jobs (just a good book on presentations, framed around Steve Jobs to sell more) For what its worth this question comes up fairly often. It seems like technical people would like a "technical people" guide…
Carmine Gallo 写过一整本关于乔布斯演讲的书，叫《乔布斯的演讲秘诀》（Presentation Secrets of Steve Jobs）。说不定 Ars 发过书评总结了其中的核心要点？Guy Kawasaki 也写过不少关于高效演讲的内容，他还提出了 10/20/30 原则：十页 slide，二十分钟……
There was an entire book on Jobs' presentations called Presentation Secrets of Steve Jobs by Carmine Gallo. Perhaps Ars wrote a review and summarized some of the top points? Guy Kawasaki has also written quite a bit about effective presentations and has a 10/20/30 rule. Ten slides, twenty…