如果这项研究让你对数字媒体的影响摸不着头脑，一定要去读读 Jerry Mander 写的《消灭电视的四个论点》（Four arguments for the elimination of television）。书里的观点和现在出炉的很多新研究没什么两样。如果你小时候是个脖子上挂钥匙的留守儿童，电视、电子游戏等也没少玩，那可能会……
If this study has you scratching your head about the impact of digital media, do have a read of "Four arguments for the elimination of television" by Jerry Mander. The arguments included in it are no different than many of these new studies coming out. If you grew up to be a latchkey kid and had your fair share of TV/video games/etc, it might…
……以及广告、“公共关系”（PR，Bernays 造出来的词）和宣传（propaganda，他为了避开这个词才发明了 PR）对公众、企业和政府的影响。还有 Jerry Mander 的《消灭电视的四个论点》，从一个广告从业人员的视角指出了自己行业致命的缺陷。还可以看看他后来的书《资本主义文件》（The Capitalism Papers）。当然还有 Neil Postman 的《娱乐至死》（Amusing Ourselves to Death）和《技术垄断》（Technopoly）……
…as well as the influence of advertising, "public relations" (a term coined by Bernays), and propaganda (the term he coined PR to avoid) on the public, corporations, and govenrment. Also Jerry Mander's Four Arguments for the Elimination of Television, which is an ad-man's perspective on what is fatally flawed with his own industry. See also his later book, The Capitalism Papers. And of course, Neil Postman's Amusing Ourselves to Death and Technopoly.…
…a blog post saying "TV is addictive and it's dying because of commercials" When the going gets tough, the tough goes shopping. There's actually a few books on this! i.e. consumerism and advertising Four arguments for the elimination of television by Jerry Mander Amusing ourselves to death by Neil Postman The shallows by Nicolas Carr And the classic, brave new world by Aldous Huxley
…useless stuff. If ads become more forced or have no option to remove in the future for any provider, I'm instantly out and will spend more money on books. Jerry Mander does an excellent job in his book "Four arguments for the elimination of television" about ads: > If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system…
……最早的环保广告和外展活动之一，联合创立了地球之友（Friends of the Earth，顺便想想看，背后可是有 ARCO 首席执行官 Robert O Anderson 撑腰的），而且写过两本非常值得一读的书：《消灭电视的四个论点》和《资本主义文件》。http://www.powells.com/biblio/2-9780688082741-13 http://www.powells.com/biblio/17-9781619021587-0
…of the first environmental advertising and outreach campaigns, co-founded Friends of the Earth (backed by ARCO CEO Robert O Anderson, ponder that), and has written a couple of highly worthwhile books, Four Arguments for the Elimination of Television and The Capitalism Papers. http://www.powells.com/biblio/2-9780688082741-13 http://www.powells.com/biblio/17-9781619021587-0
进阶阅读 / 启蒙推荐：Jerry Mander 的《消灭电视的四个论点》、Neil Postman 的《娱乐至死》和《技术垄断》、Gill Scott-Heron 的《革命不会在电视上转播》（The Revolution Will Not be Televised）
For further reading / enlightenment: Jerry Mander, Four Arguments for the Elimination of Television Niel Postman, Amusing Ourselves to Death and Technopoly. Gill Scott-Heron: "The Revolution Will Not be Televised"
如果这项研究让你对数字媒体的影响摸不着头脑，一定要去读读 Jerry Mander 写的《消灭电视的四个论点》（Four arguments for the elimination of television）。书里的观点和现在出炉的很多新研究没什么两样。如果你小时候是个脖子上挂钥匙的留守儿童，电视、电子游戏等也没少玩，那可能会……
If this study has you scratching your head about the impact of digital media, do have a read of "Four arguments for the elimination of television" by Jerry Mander. The arguments included in it are no different than many of these new studies coming out. If you grew up to be a latchkey kid and had your fair share of TV/video games/etc, it might…
……以及广告、“公共关系”（PR，Bernays 造出来的词）和宣传（propaganda，他为了避开这个词才发明了 PR）对公众、企业和政府的影响。还有 Jerry Mander 的《消灭电视的四个论点》，从一个广告从业人员的视角指出了自己行业致命的缺陷。还可以看看他后来的书《资本主义文件》（The Capitalism Papers）。当然还有 Neil Postman 的《娱乐至死》（Amusing Ourselves to Death）和《技术垄断》（Technopoly）……
…as well as the influence of advertising, "public relations" (a term coined by Bernays), and propaganda (the term he coined PR to avoid) on the public, corporations, and govenrment. Also Jerry Mander's Four Arguments for the Elimination of Television, which is an ad-man's perspective on what is fatally flawed with his own industry. See also his later book, The Capitalism Papers. And of course, Neil Postman's Amusing Ourselves to Death and Technopoly.…
……一篇博客文章说“电视容易让人上瘾，而且正在被商业广告毁掉”。当现实变得艰难，硬核的人就会去购物。其实有几本书就是讲这个的！也就是消费主义和广告：Jerry Mander 的《消灭电视的四个论点》、Neil Postman 的《娱乐至死》、Nicolas Carr 的《浅薄》（The shallows），还有经典之作——Aldous Huxley 的《美丽新世界》（Brave New World）
…a blog post saying "TV is addictive and it's dying because of commercials" When the going gets tough, the tough goes shopping. There's actually a few books on this! i.e. consumerism and advertising Four arguments for the elimination of television by Jerry Mander Amusing ourselves to death by Neil Postman The shallows by Nicolas Carr And the classic, brave new world by Aldous Huxley
……没用的破烂。如果以后任何平台强制插播更多广告或者不让关闭，我立马退订，把钱省下来买书看。Jerry Mander 在他的书《消灭电视的四个论点》里对广告的剖析绝了：> 如果你接受了广告的存在，你就接受了一个旨在通过干扰人们的思维模式来进行说服和控制思想的体系。你也接受了这个系统……
…useless stuff. If ads become more forced or have no option to remove in the future for any provider, I'm instantly out and will spend more money on books. Jerry Mander does an excellent job in his book "Four arguments for the elimination of television" about ads: > If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system…
……最早的环保广告和外展活动之一，联合创立了地球之友（Friends of the Earth，顺便想想看，背后可是有 ARCO 首席执行官 Robert O Anderson 撑腰的），而且写过两本非常值得一读的书：《消灭电视的四个论点》和《资本主义文件》。http://www.powells.com/biblio/2-9780688082741-13 http://www.powells.com/biblio/17-9781619021587-0
…of the first environmental advertising and outreach campaigns, co-founded Friends of the Earth (backed by ARCO CEO Robert O Anderson, ponder that), and has written a couple of highly worthwhile books, Four Arguments for the Elimination of Television and The Capitalism Papers. http://www.powells.com/biblio/2-9780688082741-13 http://www.powells.com/biblio/17-9781619021587-0
进阶阅读 / 启蒙推荐：Jerry Mander 的《消灭电视的四个论点》、Neil Postman 的《娱乐至死》和《技术垄断》、Gill Scott-Heron 的《革命不会在电视上转播》（The Revolution Will Not be Televised）
For further reading / enlightenment: Jerry Mander, Four Arguments for the Elimination of Television Niel Postman, Amusing Ourselves to Death and Technopoly. Gill Scott-Heron: "The Revolution Will Not be Televised"