《创意的生成》封面

创意的生成

A Technique for Producing Ideas

James Young、James Webb Young · 初版 1940 年

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  • 你可能会觉得这本书有用:詹姆斯·韦伯·扬(James Young)写的《创意产生法》(A Technique for Producing Ideas)。篇幅极短,通俗直白,虽然是针对广告行业的,但对任何行业都很有启发。http://www.amazon.com/Technique-Producing-Advertising-Classi...

    You might find this book useful: "A Technique for Producing Ideas", by James Young. Exceedingly short, simple, meant for advertising, but helpful for any industry. http://www.amazon.com/Technique-Producing-Advertising-Classi...

  • 这本经典小册子:《创意产生法》(A Technique for Producing Ideas)http://www.amazon.com/Technique-Producing-Advertising-Classi... 短小精炼。核心就是:1. 创意就是旧要素的新组合 2. 大量吸收跨学科的信息 3. 深入思考……

    This classic book: "A Technique for Producing Ideas" http://www.amazon.com/Technique-Producing-Advertising-Classi... is short and sweet. Bascially, 1. ideas are novel combinations 2. immerse yourself in information from many disciplines 3. think…

  • 我在这方面做过不少调研,立刻就想到了[1] 詹姆斯·韦伯·扬(James Webb Young)写的那本短小精悍的神书《创意产生法》(A Technique for Producing Ideas)。我最早是在[2] Kirby Ferguson 的 YouTube 频道上知道它的。其他同样棒的资源还有[3] 约翰·克立斯(John Cleese)关于创造力的演讲以及他的[4] 同名小册子。另外……

    I've done plenty of research on this topic and I'm immediately reminded of [1] James Webb Young's short but brilliant book called 'A Technique for Producing Ideas'. I first came to know about it on [2] Kirby Ferguson's YouTube channel. Other resources that are equally good are [3] John Cleese's talk on creativity and his [4] little booklet on the same topic. Also…

  • 读读这本试试:詹姆斯·韦伯·扬(James Webb Young)的《创意产生法》(A Technique for Producing Ideas)

    Try reading: A Technique for Producing Ideas ‑ by James Webb Young

  • 关于苦思冥想然后先放一边、随后灵光一闪(eureka moment)的那一部分,让我想到了《创意产生法》(A Technique for Producing Ideas)。http://books.google.com/books?id=a8EqjMJXXEMC&dq=a%2Btec...

    The part about thinking hard then stepping away from a problem before the eureka moment reminds me of "A Technique for Producing Ideas". http://books.google.com/books?id=a8EqjMJXXEMC&dq=a%2Btec...

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