金字塔底层的财富
The Fortune at the Bottom of the Pyramid
C. K. Prahalad · 初版 2004 年
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全球最令人兴奋、增长最快的新兴市场在哪里？就在你最意想不到的地方：金字塔底层。统合来看，全球数十亿贫困人口蕴藏着巨大的创业才能与购买力。你可以学习如何为他们服务，并帮助数以百万计的全球最贫困人口摆脱贫困。这不仅切实可行——而且能实现盈利。无论你是企业领袖还是反贫困倡导者，商业大师 Prahalad 都将向你揭示为什么绝不能忽视“金字塔底层”（BOP）市场。在本书及随书附带的 CD 视频中，Prahalad 阐述了……为什么你对 BOP 市
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《金字塔底层的财富》（The Fortune At The Bottom Of The Pyramid）也非常棒：http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Pub...
"The Fortune At The Bottom Of The Pyramid" is excellent too: http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Pub...
……跟美国不一样，会计制度也和美国的实际做法有些出入。既然你求推荐书，我觉得有几本很适合帮你入门：1. 《金字塔底层的财富》 2. 基肖尔·比亚尼（Kishor Biyani）的《印度制造》（Made in India） 3. 苏布罗托·巴格奇（Subroto Bagchi）的《高效创业家》（High-Performance Entrepreneur）。至于巴基斯坦的软件行业现状，我就完全不清楚了。
…different from that of the US and also accounting which is a bit different from what is practised in the US. Since you asked for books, here are a few I think would be good ones that would get you going: 1. Fortune at the bottom of the pyramid 2. Made in India by Kishor Biyani 3. High-Performance Entrepreneur by Subroto Bagchi I have no idea what goes on in Pakistan as far as software business is concerned.
容我推荐读一读 C.K. 普拉哈拉德（C.K. Prahlad）的《金字塔底层的财富》。对印度以及大部分发展中国家来说，这是一本极佳的创新指南。像 EKO 这样的公司已经吸取了这些经验，并正在这些想法的基础上进行开拓。
May I suggest reading "Fortune at The Bottom of the Pyramid" by C.K. Prahlad " This is an excellent guide for innovation for India and much of developing world. Companies like EKO etc. have taken these lessons and are building upon those ideas.
《金字塔底层的财富》[1] 这本书里有几个非常有趣的案例研究，讲的是如何为穷人打造低成本商业模式。其中像“斋浦尔假肢”[2]、“阿拉温德眼科医院”[3] 都是“jugaad”（印式草根创新）在印度如何发挥作用的绝佳例子。……
The book "fortune at the bottom of the pyramid"[1] has several interesting case studies on building businesses on budget for the needy. Some of them like "Jaipur foot"[2], "Aaravind Eye Care"[3] are excellent examples of how "jugaad" works in India.…
……销售开创了一种全新的商业范式。[0] 它们构成了 C.K. 普拉哈拉德与艾伦·哈蒙德（Allen Hammond）的文章《有利可图地服务世界穷人》（发表于 2002 年 9 月《哈佛商业评论》）[1]，以及普拉哈拉德的专著《金字塔底层的财富》（沃顿商学院出版社，2004 年）的基础。[0] http://repository.umac.mo/bitstream/10692/1300/1/7444_0_Sy-C... [1] https://hbr.org/2002/09/serving-the-worlds-poor-profitably [2] https://en.wikipedia.org/wiki/The_Fortune_at_the_Bottom_of_t...
…sales created a whole new business paradigm.[0] They form the basis of C.K. Prahalad and Allen Hammond's article Serving the World’s Poor, Profitably (HBR September 2002) [1] and C. K. Prahalad's book The Fortune at the Bottom of the Pyramid (Wharton School Publishing, 2004). [0] http://repository.umac.mo/bitstream/10692/1300/1/7444_0_Sy-C... [1] https://hbr.org/2002/09/serving-the-worlds-poor-profitably [2] https://en.wikipedia.org/wiki/The_Fortune_at_the_Bottom_of_t...
……（可能除了通过 Internet Archive 能找到），但我从 2008 年起就一直在新博客 jugad2.blogspot.com 上写，中间偶尔有些断更。2. 有一次在浦那，我想找 C.K. 普拉哈拉德的书《金字塔底层的财富》。[1] 我先去了当地一家很有名的 Manny's 书店找店员问。他态度漫不经心，几乎懒得搭理我，只是嘴里嘟囔了句什么，大概是说……
…(except maybe via the internet Archive), but I've been blogging at the newer one, jugad2.blogspot.com, since 2008, except for some gaps. 2. In Pune, once, I was looking for C. K. Prahlad's book "The Fortune at the Bottom of the Pyramid". [1] I first went into a well-known bookstore, Manny's, and asked the salesperson there for it. He had a lackadaisical manner and almost did not bother to reply, just mumbled something. maybe saying…