……和当年差不多：~~~~ Mastering The Complex Sale（大单销售之道）——Jeff Thull；Exceptional Selling——Jeff Thull；The Prime Solution——Jeff Thull；The Challenger Sale（挑战式销售）——Matthew Dixon, Brent Adamson；Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers（卖轮子）——Jeff Cox, Howard Stevens。另外虽然不完全是单纯讲“销售”的，但我还推荐 Steve Blank 的 The Four Steps to the Epiphany（创业的四步）……
…are the same as they were then: ~~~~ Mastering The Complex Sale -- Jeff Thull Exceptional Selling -- Jeff Thull The Prime Solution -- Jeff Thull The Challenger Sale -- Matthew Dixon, Brent Adamson Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers -- Jeff Cox, Howard Stevens And while it's not exactly about "sales" alone, I'd recommend The Four Steps to the Epiphany by Steve Blank…
……企业不会指望随便给人打电话就能成为早期最好的销售策略。但这并不意味着他们不做销售，他们只是在执行一种早期的销售策略。Jeff Cox 写的《卖轮子》（Selling The Wheel）很好地总结了企业在产品技术采纳生命周期的不同阶段所采用的不同销售策略，尽管读起来稍微有点居高临下。同样的洞见也适用于招聘。
…businesses wouldn't expect randomly calling people on the phone to be their best early sales strategy. But that doesn't mean they don't do sales; they just execute on an early sales strategy. Jeff Cox's _Selling The Wheel_ is a good, if somewhat patronizing, summary of the different sales strategies companies use at different stages of the adoption curve for their offerings. The same insight applies to recruiting.
我的推荐书单：Mastering The Complex Sale（大单销售之道）——Jeff Thull；Exceptional Selling——Jeff Thull；The Prime Solution——Jeff Thull；The Challenger Sale（挑战式销售）——Matthew Dixon, Brent Adamson；Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers（卖轮子）——Jeff Cox, Howard Stevens。另外虽然不完全是单纯讲“销售”的，但我还推荐 Steve Blank 的 The Four Steps to the Epiphany（创业的四步）……
My recommendations: Mastering The Complex Sale -- Jeff Thull Exceptional Selling -- Jeff Thull The Prime Solution -- Jeff Thull The Challenger Sale -- Matthew Dixon, Brent Adamson Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers -- Jeff Cox, Howard Stevens And while it's not exactly about "sales" alone, I'd recommend The Four Steps to the Epiphany by Steve Blank…
如果你说的是 B2B / 企业级销售，那我推荐：《精通复杂销售》（Mastering The Complex Sale）、《卓越销售》（Exceptional Selling）、《最佳解决方案》（The Prime Solution）、《以客户为中心的销售》（Customer-centric Selling）、《推销轮子》（Selling The Wheel）
If you're talking B2B / enterprise, then I recommend: Mastering The Complex Sale Exceptional Selling The Prime Solution Customer-centric Selling Selling The Wheel
…running a business" by Kevin Ready - "Bookkeeping and Cost Accounting for Factories" by William Kent (1918) - "Practice what you preach" by David Maister - "Don't oil the squeaky wheel" by Wolf Rinke - "Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers" by Jeff Cox - "The power of stupidity" by Giancarlo Livraghi - "How to write a good advertisement" by Victor Schwab - "How to Make…
Jeff Cox 和 Howard Stevens 写的《卖轮子》（SELLING THE WHEEL）在解释每种产品的生命周期方面写得相当不错（服务类的产品不太确定）。每个产品负责人/销售/开发者都必读。
The book SELLING THE WHEEL by Jeff Cox and Howard Stevens is quite good in explaining the lifecycle of every product (not sure about services). Must-read for every product owner/seller/developer.
……和当年差不多：~~~~ Mastering The Complex Sale（大单销售之道）——Jeff Thull；Exceptional Selling——Jeff Thull；The Prime Solution——Jeff Thull；The Challenger Sale（挑战式销售）——Matthew Dixon, Brent Adamson；Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers（卖轮子）——Jeff Cox, Howard Stevens。另外虽然不完全是单纯讲“销售”的，但我还推荐 Steve Blank 的 The Four Steps to the Epiphany（创业的四步）……
…are the same as they were then: ~~~~ Mastering The Complex Sale -- Jeff Thull Exceptional Selling -- Jeff Thull The Prime Solution -- Jeff Thull The Challenger Sale -- Matthew Dixon, Brent Adamson Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers -- Jeff Cox, Howard Stevens And while it's not exactly about "sales" alone, I'd recommend The Four Steps to the Epiphany by Steve Blank…
……企业不会指望随便给人打电话就能成为早期最好的销售策略。但这并不意味着他们不做销售，他们只是在执行一种早期的销售策略。Jeff Cox 写的《卖轮子》（Selling The Wheel）很好地总结了企业在产品技术采纳生命周期的不同阶段所采用的不同销售策略，尽管读起来稍微有点居高临下。同样的洞见也适用于招聘。
…businesses wouldn't expect randomly calling people on the phone to be their best early sales strategy. But that doesn't mean they don't do sales; they just execute on an early sales strategy. Jeff Cox's _Selling The Wheel_ is a good, if somewhat patronizing, summary of the different sales strategies companies use at different stages of the adoption curve for their offerings. The same insight applies to recruiting.
我的推荐书单：Mastering The Complex Sale（大单销售之道）——Jeff Thull；Exceptional Selling——Jeff Thull；The Prime Solution——Jeff Thull；The Challenger Sale（挑战式销售）——Matthew Dixon, Brent Adamson；Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers（卖轮子）——Jeff Cox, Howard Stevens。另外虽然不完全是单纯讲“销售”的，但我还推荐 Steve Blank 的 The Four Steps to the Epiphany（创业的四步）……
My recommendations: Mastering The Complex Sale -- Jeff Thull Exceptional Selling -- Jeff Thull The Prime Solution -- Jeff Thull The Challenger Sale -- Matthew Dixon, Brent Adamson Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers -- Jeff Cox, Howard Stevens And while it's not exactly about "sales" alone, I'd recommend The Four Steps to the Epiphany by Steve Blank…
如果你说的是 B2B / 企业级销售，那我推荐：《精通复杂销售》（Mastering The Complex Sale）、《卓越销售》（Exceptional Selling）、《最佳解决方案》（The Prime Solution）、《以客户为中心的销售》（Customer-centric Selling）、《推销轮子》（Selling The Wheel）
If you're talking B2B / enterprise, then I recommend: Mastering The Complex Sale Exceptional Selling The Prime Solution Customer-centric Selling Selling The Wheel
……Kevin Ready 的《经营一家公司》；William Kent 的《工厂记账与成本会计》（1918）；David Maister 的《言行一致》；Wolf Rinke 的《别去给吱吱作响的轮子加油》；Jeff Cox 的《卖轮子：为你、你的公司和客户选择最佳销售方式》；Giancarlo Livraghi 的《愚蠢的力量》；Victor Schwab 的《如何写出好广告》；《如何制作……
…running a business" by Kevin Ready - "Bookkeeping and Cost Accounting for Factories" by William Kent (1918) - "Practice what you preach" by David Maister - "Don't oil the squeaky wheel" by Wolf Rinke - "Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers" by Jeff Cox - "The power of stupidity" by Giancarlo Livraghi - "How to write a good advertisement" by Victor Schwab - "How to Make…
Jeff Cox 和 Howard Stevens 写的《卖轮子》（SELLING THE WHEEL）在解释每种产品的生命周期方面写得相当不错（服务类的产品不太确定）。每个产品负责人/销售/开发者都必读。
The book SELLING THE WHEEL by Jeff Cox and Howard Stevens is quite good in explaining the lifecycle of every product (not sure about services). Must-read for every product owner/seller/developer.