《游击营销》封面

游击营销

Guerilla Marketing

Jay Conrad Levinson · 初版 1992 年

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Hacker News 上怎么说

  • 去读读塞斯·高汀(Seth Godin)的《许可营销》(Permission Marketing),以及杰·康拉德·莱文森(Jay Conrad Levinson)的《游击营销》(Guerilla Marketing)。核心意思差不多:说白了你的营销就是你和客户互动的方式。能和客户面对面接触的机会极其宝贵。

    Read "Permission Marketing" by Seth Godin, and "Guerilla Marketing" by Jay Conrad Levinson. Similar jist: Basically your marketing is how you interact with your customers. That face time is crazy valuable.

  • 杰·莱文森写的《Guerilla Marketing》系列都很不错。塞斯·高汀那本老当益壮的《Permission Marketing》也是经典。

    The Guerilla Marketing series are all good- by Jay Levinson. As is the oldie but goodie 'Permission Marketing' by Seth Godin.

  • ……莱恩·霍利得(Ryan Holiday),《相信我,我在撒谎:一个媒体操纵者的忏悔》(Trust Me, I'm Lying: Confessions of A Media Manipulator)[1]的作者。你或许也能从一本讲 PR 的入门书里学到点东西,比如《新规则:公关与营销》(The New Rules of Marketing and PR)[2],或者杰·康拉德·莱文森写的《Guerilla Marketing》系列内容[3]。另外,如果获得媒体报道对你来说真的很关键,雇一个 PR 人员倒也不失为一个办法。我知道最近 HN 上有很多负面言论,关于……

    …Ryan Holiday, author of Trust Me, I'm Lying: Confessions of A Media Manipulator[1]. You might also find some value in a fairly basic book on PR like The New Rules of Marketing and PR[2] or some of the "Guerilla Marketing" stuff by Jay Conrad Levinson[3]. Also, if it's really important to you to get coverage, hiring a PR person isn't always a bad idea. I know there's been a lot of negative stuff said on HN lately about…

  • ……或者以免费/降价提供该 app 的方式来换取引流推荐。或许可以用 Klout.com 来寻找你的一些目标对象,或者 Technorati 之类的。J Conrad Levinson 写过几本关于《Guerilla Marketing》的好书,讲了如何利用这一点、交叉推广等等。让报道你所处市场的网站/杂志/期刊接受你的新闻通稿(Press Releases)也是一种办法。一篇精心撰写、定向投放的新闻通稿……

    …or offer the app for free/reduced price in exchange for the referrals. Perhaps Klout.com can be used to identify some of your targets, or, technorati, etc. J Conrad Levinson wrote some good books on Guerilla Marketing that talk about leveraging this, cross-promotions, etc. Getting Press Releases accepted by the sites/magazines/periodicals that cover your market is another way. A well written Press Release directed…

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