提问
Asking questions
Norman M. Bradburn、Seymour Sudman、Brian Wansink · 初版 2004 年
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自二十五年前首次出版以来，Asking Questions 便已成为问卷设计的经典指南——问卷调查是收集人们态度与行为信息最广泛使用的方法。作为市场研究人员、广告从业者、民调机构和社科专家的必备工具，这部经过全面更新的权威之作将久经考验的技巧与最新的研究成果、发现和方法融为一体。本书提出了问卷设计的认知方法，并纳入了关于互联网及电子资源的最新信息。内容全面且
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我也附议推荐这本：http://www.amazon.com/Asking-Questions-Definitive-Questionna... 另外，如果你离大学比较近，可以查查他们的社会科学课程，看有没有关于调查/问卷设计的课能去旁听。这类课通常会…
I'd ditto the recommendation of http://www.amazon.com/Asking-Questions-Definitive-Questionna... Also, if you're close to a university check out their social science courses for courses on survey/questionnaire design that you might be able to audit. They'll usually be something…
对于任何对问卷调查/客户访谈的艺术与科学感兴趣的人，我觉得这本书相当有用：http://www.amazon.com/Asking-Questions-Definitive-Questionna... 它是写给社会学/人类学学生的，但其中的原则同样适用于产品层面的沟通。里面充满了设计问题的各种最佳实践，…
For anyone interested in the art and science of surveys/customer interviews, I found this book to be quite helpful: http://www.amazon.com/Asking-Questions-Definitive-Questionna... It's written for sociology/anthropology students, but the principles are equally applicable in product conversations. It's filled with lots of best practices for designing questions,…
如果你想提高写问卷调查的能力——去读读《Asking Questions》http://www.amazon.co.uk/Asking-Questions-Definitive-Question... 如果你其实是想提升跟用户交流沟通的能力——而不是编写问卷——那我建议买一本…
If you want to get better at writing surveys - go read "Asking Questions" http://www.amazon.co.uk/Asking-Questions-Definitive-Question... If you actually want to look at how to get better at talking to users - rather than writing surveys - I'd recommend getting a copy of…
我注意到好几位社会科学家在讨论调查/问卷设计开发时都引用了这本书：http://www.amazon.com/Asking-Questions-Definitive-Questionna...
This is what I have noticed several social scientists reference when discussing survey/questionnaire development: http://www.amazon.com/Asking-Questions-Definitive-Questionna...