……马萨诸塞州？”那这时你可能就需要人口统计数据、出生率之类的信息。这是一本很棒的基础（而且便宜）读物，针对如何开展这类市场调研提供了一些不错的入门指引。11. 《高科技营销》（Marketing High Technology），威廉·H·戴维多（William H. Davidow）著 12. 《打疯对手：搞破坏搞钱其乐无穷》（How to Drive Your Competition Crazy），盖伊·川崎（Guy Kawasaki）著 13. 我是塞斯·高汀（Seth Godin）的铁粉，他的书我都强烈推荐看。《紫牛》……
…Massachusetts?" Then you might want population demographics and birth rates, etc. This is a good basic, (and cheap) book with some good pointers on how to get started on that kind of market research. 11. Marketing High Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The Purple…
……营销与推动创新方面的书：《创新者的窘境》（The Innovator’s Dilemma），克莱顿·克里斯坦森著；《跨越鸿沟》（Crossing the Chasm）与《进入龙卷风》（Inside the Tornado），杰弗里·摩尔著；《创新与企业家精神》（Innovation and Entrepreneurship），彼得·德鲁克著；《高科技营销》（Marketing High Technology），威廉·戴维多著；《四步创业法》（Four Steps to the Epiphany），史蒂夫·布兰克著；《激活商业脑》（Jumpstart Your Business Brain），道格·霍尔著；《创业必经的那些事》（E-Myth Revisited），迈克尔·格伯著；《蓝海战略》（Blue Ocean Strategy），W. 钱·金与R. 莫博涅著……
…marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne…
……《只有偏执狂才能生存》（Only The Paranoid Survive）- 安迪·格鲁夫 6. 《蓝海战略》（Blue Ocean Strategy）- W. 钱·金 & 勒妮·莫博涅 7. 《不对称优势的力量》（The Power of Unfair Advantage）- 约翰·L·内斯海姆 8. 《产品生命周期管理》（Product Lifecycle Management）- 迈克尔·格里夫斯 9. 《高科技营销》（Marketing High Technology）- 威廉·戴维多 10. 《开放式创新》（Open Innovation）- 亨利·切斯布劳 11. 《高科技公司产品战略》（Product Strategy for High-Technology Companies）- 迈克尔·麦克格拉斯 12. 《断层线上的生存》（Living on the Fault Line）- 杰弗里·摩尔 13. 《进入龙卷风》（Inside the Tornado）-……
…Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair Advantage - John L. Nesheim 8. Product Lifecycle Management - Michael Grieves 9. Marketing High Technology - William Davidow 10. Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado -…
……《危机时代》（Crisis），杰克·特劳特与史蒂夫·里夫金著 4. 《品牌的22条商规》（The 22 Immutable Laws of Branding），阿尔·里斯与劳拉·里斯著 5. 《与众不同还是苟且偷生》（Differentiate or Die），杰克·特劳特与史蒂夫·里夫金著 6. 《高科技营销》（Marketing High Technology），威廉·H·戴维多著 7. 《营销战》（Marketing Warfare），阿尔·里斯著 8. 《市场领袖之道》（The Discipline of Market Leaders），迈克尔·特里西与弗雷德·维尔斯马著 9. 《跨越鸿沟》（Crossing The Chasm），杰弗里·摩尔著
…Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 5. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 6. Marketing High Technology by William H. Davidow 7. Marketing Warfare by Al Ries 8. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema 9. Crossing The Chasm by Geoffrey Moore
Here's some books https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://www.davidow.com/books/marketing-high-technology/ https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... Each of those books are projects (the order I put them in is more or less recommended) ... that's probably a couple months of careful…
想了解更多关于 Crush 行动的细节，可以读读威廉·戴维多的《高科技营销》（Marketing High Technology）https://www.amazon.com/Marketing-High-Technology-William-Dav...
For much more detail about Operation Crush you can read "Marketing High Technology" by William Davidow https://www.amazon.com/Marketing-High-Technology-William-Dav...
……马萨诸塞州？”那这时你可能就需要人口统计数据、出生率之类的信息。这是一本很棒的基础（而且便宜）读物，针对如何开展这类市场调研提供了一些不错的入门指引。11. 《高科技营销》（Marketing High Technology），威廉·H·戴维多（William H. Davidow）著 12. 《打疯对手：搞破坏搞钱其乐无穷》（How to Drive Your Competition Crazy），盖伊·川崎（Guy Kawasaki）著 13. 我是塞斯·高汀（Seth Godin）的铁粉，他的书我都强烈推荐看。《紫牛》……
…Massachusetts?" Then you might want population demographics and birth rates, etc. This is a good basic, (and cheap) book with some good pointers on how to get started on that kind of market research. 11. Marketing High Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The Purple…
……营销与推动创新方面的书：《创新者的窘境》（The Innovator’s Dilemma），克莱顿·克里斯坦森著；《跨越鸿沟》（Crossing the Chasm）与《进入龙卷风》（Inside the Tornado），杰弗里·摩尔著；《创新与企业家精神》（Innovation and Entrepreneurship），彼得·德鲁克著；《高科技营销》（Marketing High Technology），威廉·戴维多著；《四步创业法》（Four Steps to the Epiphany），史蒂夫·布兰克著；《激活商业脑》（Jumpstart Your Business Brain），道格·霍尔著；《创业必经的那些事》（E-Myth Revisited），迈克尔·格伯著；《蓝海战略》（Blue Ocean Strategy），W. 钱·金与R. 莫博涅著……
…marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne…
……《只有偏执狂才能生存》（Only The Paranoid Survive）- 安迪·格鲁夫 6. 《蓝海战略》（Blue Ocean Strategy）- W. 钱·金 & 勒妮·莫博涅 7. 《不对称优势的力量》（The Power of Unfair Advantage）- 约翰·L·内斯海姆 8. 《产品生命周期管理》（Product Lifecycle Management）- 迈克尔·格里夫斯 9. 《高科技营销》（Marketing High Technology）- 威廉·戴维多 10. 《开放式创新》（Open Innovation）- 亨利·切斯布劳 11. 《高科技公司产品战略》（Product Strategy for High-Technology Companies）- 迈克尔·麦克格拉斯 12. 《断层线上的生存》（Living on the Fault Line）- 杰弗里·摩尔 13. 《进入龙卷风》（Inside the Tornado）-……
…Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair Advantage - John L. Nesheim 8. Product Lifecycle Management - Michael Grieves 9. Marketing High Technology - William Davidow 10. Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado -…
……《危机时代》（Crisis），杰克·特劳特与史蒂夫·里夫金著 4. 《品牌的22条商规》（The 22 Immutable Laws of Branding），阿尔·里斯与劳拉·里斯著 5. 《与众不同还是苟且偷生》（Differentiate or Die），杰克·特劳特与史蒂夫·里夫金著 6. 《高科技营销》（Marketing High Technology），威廉·H·戴维多著 7. 《营销战》（Marketing Warfare），阿尔·里斯著 8. 《市场领袖之道》（The Discipline of Market Leaders），迈克尔·特里西与弗雷德·维尔斯马著 9. 《跨越鸿沟》（Crossing The Chasm），杰弗里·摩尔著
…Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 5. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 6. Marketing High Technology by William H. Davidow 7. Marketing Warfare by Al Ries 8. The Discipline of Market Leaders by Michael Treacy and Fred Wiersema 9. Crossing The Chasm by Geoffrey Moore
这里有几本书：https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://www.davidow.com/books/marketing-high-technology/ https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... 这里的每一本书都堪比一个大工程（我列出的顺序大体上就是建议的阅读顺序）……这可能需要几个月细致的……
Here's some books https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://www.davidow.com/books/marketing-high-technology/ https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... Each of those books are projects (the order I put them in is more or less recommended) ... that's probably a couple months of careful…
想了解更多关于 Crush 行动的细节，可以读读威廉·戴维多的《高科技营销》（Marketing High Technology）https://www.amazon.com/Marketing-High-Technology-William-Dav...
For much more detail about Operation Crush you can read "Marketing High Technology" by William Davidow https://www.amazon.com/Marketing-High-Technology-William-Dav...