米哈里·契克森米哈赖的《心流》。瑞·达利欧的《原则》。Alan Klement 的《When Coffee and Kale Compete》。John J. Ratey 博士、Eric Hagerman 等人的《Spark》。Gary Keller 和 Jay Papasan 的《The One Thing》。Frederick P. Brooks 的《人月神话》。《A Dozen Lessons for Entrepreneurs》……
Flow by Mihaly Csikszentmihalyi. Principle by Ray Dalio. When Coffee and Kale Compete by Alan Klement. Spark by Dr John J. Ratey, Eric Hagerman, John Ratey. The One Thing by Gary Keller, Jay Papasan. The Mythical Man Month by Frederick P. Brooks. A Dozen Lessons for Entrepreneurs…
好文，感谢分享！我最先读的是 Clayton Christensen 的《Competing Against Luck》，被里面的案例研究狠狠惊艳到了。为了让它具备可操作性，我买了 Alan Klement 的《When Coffee and Kale Compete》（没错是买的，物有所值，不过你也可以免费下载）。结果读完感觉有些差强人意。不是说我不喜欢这本书，它很棒！我马上就借给同事了。但它……
Nice article, thanks for sharing! I first read Clayton Christensen's Competing Against Luck and was excited by the case studies. To make it actionable, I bought Alan Klement's When Coffee and Kale Compete (yes bought, worth the money, but you can download for free). That left me with an underwhelmed feeling. Not that I didn't like to book, it's great! I lend it out to a colleague immediately. But it's…
我的销售知识大部分都来自书本：
* Competing against luck
* When Coffee & Kale Compete
* 跨越鸿沟（Crossing the Chasm）
前两本书讲的是 Jobs to be Done（待办任务）。最关键的是弄清楚谁是你的客户，也就是具备以下特征的人：
* 痛点
* 改进的渴望
* 付费意愿
另一本书讲的是在产品开发阶段如何找到 early adopter，或者如何向对的客户做 pitch。
在
Most of my sales learning has come from books:
* Competing against luck
* When Coffee & Kale Compete
* Crossing the Chasm
First two books talk about Jobs to be Done. And most importantly who is your customer, someone:
* Pain
* Desire to progress
* Willingness to pay
The other book talks about finding early adopters or pitching to right customer as in the journey of product development.
In
米哈里·契克森米哈赖的《心流》。瑞·达利欧的《原则》。Alan Klement 的《When Coffee and Kale Compete》。John J. Ratey 博士、Eric Hagerman 等人的《Spark》。Gary Keller 和 Jay Papasan 的《The One Thing》。Frederick P. Brooks 的《人月神话》。《A Dozen Lessons for Entrepreneurs》……
Flow by Mihaly Csikszentmihalyi. Principle by Ray Dalio. When Coffee and Kale Compete by Alan Klement. Spark by Dr John J. Ratey, Eric Hagerman, John Ratey. The One Thing by Gary Keller, Jay Papasan. The Mythical Man Month by Frederick P. Brooks. A Dozen Lessons for Entrepreneurs…
好文，感谢分享！我最先读的是 Clayton Christensen 的《Competing Against Luck》，被里面的案例研究狠狠惊艳到了。为了让它具备可操作性，我买了 Alan Klement 的《When Coffee and Kale Compete》（没错是买的，物有所值，不过你也可以免费下载）。结果读完感觉有些差强人意。不是说我不喜欢这本书，它很棒！我马上就借给同事了。但它……
Nice article, thanks for sharing! I first read Clayton Christensen's Competing Against Luck and was excited by the case studies. To make it actionable, I bought Alan Klement's When Coffee and Kale Compete (yes bought, worth the money, but you can download for free). That left me with an underwhelmed feeling. Not that I didn't like to book, it's great! I lend it out to a colleague immediately. But it's…
我的销售知识大部分都来自书本： * Competing against luck * When Coffee & Kale Compete * 跨越鸿沟（Crossing the Chasm） 前两本书讲的是 Jobs to be Done（待办任务）。最关键的是弄清楚谁是你的客户，也就是具备以下特征的人： * 痛点 * 改进的渴望 * 付费意愿 另一本书讲的是在产品开发阶段如何找到 early adopter，或者如何向对的客户做 pitch。 在
Most of my sales learning has come from books: * Competing against luck * When Coffee & Kale Compete * Crossing the Chasm First two books talk about Jobs to be Done. And most importantly who is your customer, someone: * Pain * Desire to progress * Willingness to pay The other book talks about finding early adopters or pitching to right customer as in the journey of product development. In