关于创业：- 盖·川崎的《创业的艺术》（Art of the Start）-《蓝海战略》（Blue Ocean Strategy）- 约翰·内斯海姆的《高科技创业》（High Tech Startup）- 约翰·内斯海姆的《不公平竞争优势的威力》（The Power of Unfair Advantage）-《跨越鸿沟》（Crossing the Chasm）。这些对创业都很有帮助。
For startups, -Art of the Start by Guy Kawasaki -Blue Ocean Strategy -High Tech Startup by John Nesheim -The Power of Unfair Advantage by John Nesheim -Crossing the Chasm These are all helpful for startups.
…Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair Advantage - John L. Nesheim 8. Product Lifecycle Management - Michael Grieves 9. Marketing High Technology - William Davidow 10. Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies…
你可以看我下面的评论获取一份简短书单。《创业的艺术》（Art of the Start）是一个极好的起点。它以非常务实的方式涵盖了一切，而且读起来毫不费力。《不公平竞争优势的威力》（The Power of Unfair Advantage）是一本很棒的书，我却很少听人提起。我只是觉得它知名度没那么高而已。非常推荐。
You can see my comment below for a short list. Art of the Start is a great place to begin. It covers everything with a very pragmatic approach and is very easy to read. "The Power of Unfair Advantage" is a great book that I don't often hear people talking about. I just don't think it's that well known. I highly recommend it.
关于创业：- 盖·川崎的《创业的艺术》（Art of the Start）-《蓝海战略》（Blue Ocean Strategy）- 约翰·内斯海姆的《高科技创业》（High Tech Startup）- 约翰·内斯海姆的《不公平竞争优势的威力》（The Power of Unfair Advantage）-《跨越鸿沟》（Crossing the Chasm）。这些对创业都很有帮助。
For startups, -Art of the Start by Guy Kawasaki -Blue Ocean Strategy -High Tech Startup by John Nesheim -The Power of Unfair Advantage by John Nesheim -Crossing the Chasm These are all helpful for startups.
我推荐：约翰·内斯海姆的《不公平竞争优势的威力》（The power of unfair advantage）。注：《Founders at work》网上有 pdf。
I would recommend: The power of unfair advantage ( John Nesheim). Note: Founders at work is available online (pdf)
…营销计划 - 丹·S·肯尼迪；4. 《重新思考、重新发明、重新定位》- 利奥·霍普夫与威廉·韦尔特；5. 《只有偏执狂才能生存》- 安迪·格鲁夫；6. 《蓝海战略》- W. 钱·金与勒妮·莫博涅；7. 《不公平竞争优势的威力》- 约翰·L·内斯海姆；8. 《产品生命周期管理》- 迈克尔·格里夫斯；9. 《高科技营销》- 威廉·戴维多；10. 《开放式创新》- 亨利·切斯布鲁；11. 《高科技公司的产品战略》……
…Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair Advantage - John L. Nesheim 8. Product Lifecycle Management - Michael Grieves 9. Marketing High Technology - William Davidow 10. Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies…
你可以看我下面的评论获取一份简短书单。《创业的艺术》（Art of the Start）是一个极好的起点。它以非常务实的方式涵盖了一切，而且读起来毫不费力。《不公平竞争优势的威力》（The Power of Unfair Advantage）是一本很棒的书，我却很少听人提起。我只是觉得它知名度没那么高而已。非常推荐。
You can see my comment below for a short list. Art of the Start is a great place to begin. It covers everything with a very pragmatic approach and is very easy to read. "The Power of Unfair Advantage" is a great book that I don't often hear people talking about. I just don't think it's that well known. I highly recommend it.