长尾理论
The Long Tail
Chris Anderson · 初版 2006 年
7人推荐
30位读者提及
32次提及
为什么值得读
- 普及了互联网时代小众需求聚合的商业逻辑
- 曾广泛启发科技界关于小众市场的创业思考
- 属于科技与文化交叉领域的经典商业读物
这本 The New York Times 畅销书向商业界展示了一个已经降临的未来——现推出新版，收录了关于 Long Tail Marketing 的全新章节和全新结语。荣获 Gerald Loeb Award 年度最佳商业图书奖。在这本自 The Tipping Point 以来最重要的商业著作中，Chris Anderson 指出商业与文化的未来并不在于热门爆款——即传统需求曲线的高销量头部，而在于曾被视作冷门的领域——即同一条曲线上那条无限延长的长尾。
Hacker News 上怎么说
正在加载完整评论……
……到 Great Start Your Own Business（在起步之前我对小本生意基本一无所知，这是本很好的入门书）Crossing the Chasm（目前感觉不错，还没读完）科技/文化类：The Long Tail、The World is Flat 生产力/人际类：Getting Things Done、Getting to Yes、How to Win Friends and Influence People
…to Great Start Your Own Business (I knew basically nothing about small business before I started, and it's a good intro) Crossing the Chasm (good so far, haven't finished) Technology/Culture: The Long Tail The World is Flat Productivity/People: Getting Things Done Getting to Yes How to Win Friends and Influence People
1. Chris Anderson 的《长尾理论》（The Long Tail） 2. Ian Ayres 的《超级数字天才》（Super Crunchers） 3. J.G Crowther 的《六大科学家》（Six Great Scientists） 4. 理查德·费曼的《费曼讲物理：入门》（The Meaning of It All） 5. Michael Hiltzik 的《闪电的贩卖者》（Dealers of Lightning，讲述施乐帕克研究中心的故事）……
1."The Long Tail" by Chris Anderson 2."Super Crunchers" by Ian Ayres 3."Six Great Scientists" by J.G Crowther 4."The Meaning of It All" by Richard Feynman 5."Dealers of Lightning"(The story of XEROX Parc) by Michael Hiltzik…
……Language, Peopleware, Made to stick, Web Standards Solutions, Designing Interactions, The Pragmatic Programmer, The Mythical Man-Month, Oh, the Places You'll Go! 其他值得一读的好书：Blink, Tipping Point, Long Tail, Freakonomics
…Language, Peopleware, Made to stick, Web Standards Solutions, Designing Interactions, The Pragmatic Programmer, The Mythical Man-Month, Oh, the Places You'll Go! Other good reads: Blink, Tipping Point, Long Tail, Freakonomics
- 《精益创业》，Eric Ries 著 - 《长尾理论》，Chris Anderson 著 - 《蓝海战略》，W. Chan Kim 著 - 《论生命之短暂》，塞内卡 著 - 《1984》，乔治·奥威尔 著
- The Lean Startup, by Eric Rives - The Long Tail, by Chris Anderson - The Blue Ocean Strategy, by W. Chan Kim - On the shortness of life, by Seneca - 1984, by George Orwell
……Programming - Raymond Godel, Escher, Bach - Hofstadter Metamagical Themas - Hofstadter Joel on Software - Spolsky Code Complete - McConnell The Mythical Man-Month - Brooks No Silver Bullet - Brooks The Long Tail - Anderson The Art of the Start - Kawasaki
…Programming - Raymond Godel, Escher, Bach - Hofstadter Metamagical Themas - Hofstadter Joel on Software - Spolsky Code Complete - McConneli The Mythical Man-Month - Brooks No Silver Bullet - Brooks The Long Tail - Anderson The Art of the Start - Kawasaki
关于“新范式”的“经典之作”可不多 :) Chris Anderson 正在写一本叫《免费》（Free）的书。你应该去看看他的博客，那正是孕育了另一本好书《长尾理论》（The Long Tail）的地方 http://thelongtail.com/ Lawrence Lessig 以及整个知识共享（creative commons）运动都很有见地。这是他的一本免费书：http://www.free-culture.cc/freecontent/ 这里是一个亚马逊链接，不过……
Not many "classics" on a "new paradigm" :) Chris Anderson is writing a book called "Free". You should read his blog, made for another good book "The Long Tail" http://thelongtail.com/ Lawrence Lessig and the whole creative commons movement have good thoughts. Here is a free book of his: http://www.free-culture.cc/freecontent/ and here is an amazon link, but…