我记得 Sandra Kurtzig 的书《CEO: Building a $400 Million Company from the Ground Up》里有个很棒的故事。她向第一个客户演示她的软件包,对方被惊艳到了,问:“多少钱?”她原本很担心自己报价太高,但还是咬牙开了个“5 万美元”。……
I remember a great story from Sandra Kurtzig's book "CEO: Building a $400 Million Company from the Ground Up". She demoed her package to her first customer. He was wowed and asked , "How much?" She was worried about overpricing, but she said "$50,000" anyway.…
This link [1] has a good description of Sandy Kurtzig's "flinch" pricing method with Enterprise customers (I believe she was the first female startup founder to IPO her company). Her book, "CEO" about her startup journey is a good read, it was one of the first books I read that got me interested in business. [1] http://venturehacks.com/articles/pricing
……把你的想法跟很多人交流碰撞,你会收集到各种数据点,进而对市场是否真的准备好接受它培养出直觉。“为时过早有时和为时过晚一样糟糕”(Sandra Kurtzig 在《CEO: Building a Company from the Ground Up》中如是说)。我很多朋友都有过无数好点子,但都没去付诸行动——结果别人做成了。天才就是 1% 的灵感加上 99% 的汗水。正如爱迪生……
…bouncing your idea off lots of people you will gain datapoints and then grow intuition about if the market is really ready for this yet. "Too early is sometimes as bad as too late" (Sandra Kurtzig in CEO: Building a Company from the Ground Up). I've had friends who had the idea for so many things, but didn't do it -- and then someone else did. Genius is 1% inspiration and 99% perspiration. And as Edison…
我记得 Sandra Kurtzig 的书《CEO: Building a $400 Million Company from the Ground Up》里有个很棒的故事。她向第一个客户演示她的软件包,对方被惊艳到了,问:“多少钱?”她原本很担心自己报价太高,但还是咬牙开了个“5 万美元”。……
I remember a great story from Sandra Kurtzig's book "CEO: Building a $400 Million Company from the Ground Up". She demoed her package to her first customer. He was wowed and asked , "How much?" She was worried about overpricing, but she said "$50,000" anyway.…
这个链接 [1] 很好地描述了 Sandy Kurtzig 针对企业客户的“畏缩”定价法(我相信她是第一位将公司 IPO 的女性创业者)。她讲述创业历程的书《CEO》值得一读,它是最早让我对商业产生兴趣的书之一。 [1] http://venturehacks.com/articles/pricing
This link [1] has a good description of Sandy Kurtzig's "flinch" pricing method with Enterprise customers (I believe she was the first female startup founder to IPO her company). Her book, "CEO" about her startup journey is a good read, it was one of the first books I read that got me interested in business. [1] http://venturehacks.com/articles/pricing
我猜这本书是 https://www.amazon.com/Ceo-Building-Million-Company-Ground/d... 吧?
I guess that book is https://www.amazon.com/Ceo-Building-Million-Company-Ground/d...?
……把你的想法跟很多人交流碰撞,你会收集到各种数据点,进而对市场是否真的准备好接受它培养出直觉。“为时过早有时和为时过晚一样糟糕”(Sandra Kurtzig 在《CEO: Building a Company from the Ground Up》中如是说)。我很多朋友都有过无数好点子,但都没去付诸行动——结果别人做成了。天才就是 1% 的灵感加上 99% 的汗水。正如爱迪生……
…bouncing your idea off lots of people you will gain datapoints and then grow intuition about if the market is really ready for this yet. "Too early is sometimes as bad as too late" (Sandra Kurtzig in CEO: Building a Company from the Ground Up). I've had friends who had the idea for so many things, but didn't do it -- and then someone else did. Genius is 1% inspiration and 99% perspiration. And as Edison…