影响力
Influence
Robert B. Cialdini · 初版 1984 年
214人推荐
303位读者提及
408次提及
为什么值得读
- 涵盖多类被严格实证研究验证的说服技巧
- 让人恍然大悟日常人际行为背后的心理动因
- 比传统教材更易读，是极佳的心理学起点
Influence 作为说服力领域的经典之作，解释了人们为何会说“是”背后的心理学机制——以及如何运用这些认知。Robert Cialdini 博士是影响力与说服力这一快速发展领域的开创性专家。他历经 35 年严谨的循证研究，并开展了一项为期三年的关于是什么促使人们改变行为的研究项目，最终铸就了这部广受赞誉的著作。你将学到六大通用法则，如何运用它们成为一名娴熟的说服高手——以及如何防范它们。这些法则适合各行各业的人士，
Hacker News 上怎么说
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…很可惜，因为他显然对此很有兴趣，而且这确实是个很酷的领域。就像原作者一样，我在这条评论里也不打算列出具体来源，但里面提到的任何东西大概都能在西奥迪尼（Cialdini）的《影响力》（Influence，说服心理学的极佳入门书）或者伽斯与塞特尔（Gass & Seiter）的《说服》（Persuasion，读起来不如《影响力》轻松，但作为教材更好）里找到。首先，广告绝对是有用的…
…shame because he's clearly interested in it and it's a really cool field. Like the author, I'm not going to cite specific sources in this comment, but anything in it is probably covered in Cialdini's Influence (a fantastic starting point for persuasion psychology) or Gass & Seiter's Persuasion (which is not as easy to read as Influence but is a better textbook). First off, advertisements definitely do work…
…《原则》（Principles）- Ray Dalio 《当下的力量》（The Power of Now）- Eckhart Tolle 《卓有成效的管理者》（The Effective Executive）- Peter F. Drucker 《思考致富》（Think and Grow Rich）- Napoleon Hill 《极端所有权》（Extreme Ownership）- Jocko Willink, Leif Babin 《影响力》（Influence）- Robert B. Cialdini 《精益创业方法》（The Startup Way）- Eric Ries 《精益创业》（The Lean Startup）- Eric Ries 《人生十二法则》（12 Rules for Life）- Jordan B. Peterson 《这就是OKR》（Measure What Matters）- John Doerr, Larry Page The Fish That…
…Principles - Ray Dalio The Power of Now - Eckhart Tolle The Effective Executive - Peter F. Drucker Think and Grow Rich - Napoleon Hill Extreme Ownership - Jocko Willink, Leif Babin Influence - Robert B. Cialdini The Startup Way - Eric Ries The Lean Startup - Eric Ries 12 Rules for Life - Jordan B. Peterson Measure What Matters - John Doerr, Larry Page The Fish That…
…源于恋爱关系中沟通语言的错位）-《别闹了，费曼先生！》（Surely You're Joking Mr. Feynman，你们大概早就知道了）-《白板》（The Blank Slate，Steven Pinker）-《滚雪球》（The Snowball，沃伦·巴菲特传记）-《影响力》（Influence，Robert B. Cialdini）-《要钱还是要生活》（Your Money or Your Life，Joe Dominguez 和 Vicki Robin）-《天翻地覆：一个越南女人的战后和平之旅》（When Heaven and Earth Changed Places: A Vietnamese Woman's Journey from War to Peace，Le Ly Hayslip）-《光环效应》（The Halo Effect）…
…arise from mismatched languages in relationships) -Surely You're Joking Mr. Feynman (you guys probably already know this) -The Blank Slate (Steven Pinker) -The Snowball (Warren Buffett biography) -Influence (Robert B. Cialdini) -Your Money or Your Life (Joe Dominguez and Vicki Robin) -When Heaven and Earth Changed Places: A Vietnamese Woman's Journey from War to Peace (Le Ly Hayslip) -The Halo Effect…
…了解这些事情。一旦掌握了知识，它就成了不入流的障眼法（parlor trick）。如果你不懂这些技巧，那你一开始就处于下风。我读过作者之前写的那本关于影响力的书[1]，考据严谨，都有可验证的研究支持。非常值得一读，因为它梳理了人们对我们施加的各种 mind hack，涵盖了大概 8 个大类。它改变了我…
…to know about these things. Once armed with knowledge, it becomes a parlor trick. If you don't know about the techniques, then you're playing at a disadvantage. I read the author's previous book on influence[1] and it was rigorously researched with confirmable studies. Well worth reading, since it surveys a wide variety of mind hacks people play on us across 8 or so broad categories. It changed the way I…
对社会心理学感兴趣的朋友，我推荐罗伯特·B·西奥迪尼的《影响力：说服心理学》（Influence: The Psychology of Persuation）。读这本书让我忍不住一次又一次地 facepalm（捂脸），因为我终于彻底搞懂了人们为什么会那样做事。它甚至帮我解释了我自己的…
For those interested in social psychology, I recommend Influence: The Psychology of Persuation by Robert B. Cialdini. The book elicited facepalm after facepalm after facepalm as I figured out exactly why people behave the way they do. It even helped me explain my own…
《影响力》（INFLUENCE）这本书在归纳和解释这些因素方面做得非常到位。虽然很多东西乍看像是常识，但读完这本书我才意识到这些套路的使用到底有多普遍。强烈推荐…
The book INFLUENCE does a good job of categorizing and explaining these factors. Though a lot of it comes off as common sense, I never realized how widespread these tactics were until I read this book. I highly recommend…