麦当劳
McDonald's
John F. Love · 初版 1986 年
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McDonald's 是一个典型的美国商业传奇，这家公司印证了勤奋、创造力、试错实践与直觉的非凡价值。在 McDonald's: Behind the Arches 中，商业作家 John F. Love 讲述了那些惊心动魄的人物与战略、创新与卓识，正是这一切将一个简陋的汉堡摊蜕变为价值数十亿美元的商业巨擘，深刻塑造了全美乃至当今全世界的文化。
Hacker News 上怎么说
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不管爱不爱吃，麦当劳都是家了不起的公司，品牌也牛。几年前我读了 John Love 的《McDonald's - Behind The Arches》，才发现他们有多灵活。新产品的点子从四面八方冒出来，而且……
Like or hate the food, McDonald's is a great company with a great brand. A few years ago I read "McDonald's - Behind The Arches" by John Love and realized how agile they are. Ideas for new products are bubbling up from everywhere, and…
…顾客真正想要的。与此同时，总部研发的每款产品都扑街了（克罗克在这方面声名狼藉）。我很想知道这篇文章里的新产品到底是打哪儿来的。http://www.goodreads.com/book/show/341643.McDonald_s
…customers wanted. Meanwhile every product invented by HQ flopped (Kroc was notorious for this). I'd love to know where the new products in this article come from. http://www.goodreads.com/book/show/341643.McDonald_s
…认真讨论）会影响来参加的人选。但 Rao 的样本里也很可能有相当大的选择性偏差（selection bias），在推广到所有创业者时他应该谨慎一些。我最近重读了 John F. Love 写的《McDonald's: Behind The Arches》https://www.amazon.com/McDonalds-Behind-John-F-Love/dp/05533... 还有山姆·沃尔顿（Sam Walton）与约翰·休伊（John Huey）合著的《Sam Walton: Made in America》https://www.amazon.com/Sam-Walton-Made-America/dp/0385426151...…
…a serious conversation) bias who shows up. But it's also likely there is considerable selection bias in Rao's sample and he should be cautious to generalize to all entrepreneurs. I recently re-read McDonald's: Behind The Arches by John F. Love https://www.amazon.com/McDonalds-Behind-John-F-Love/dp/05533... Sam Walton: Made in America by Sam Walton with John Huey https://www.amazon.com/Sam-Walton-Made-America/dp/0385426151...…