企业与信念
A business and its beliefs
Thomas J. Watson Jr. · 初版 1963 年
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IBM 首席执行官 Thomas Watson Jr. 的著作 A Business and Its Beliefs 于 1963 年首次出版时，为读者提供了前所未有的视角来一窥 IBM 高管办公室的内部运作。作为 IBM 创始人之子，Watson 坦率地讨论了公司在第一次重大技术变革期间如何坚守其核心价值观，以及这种不妥协的态度如何成为 IBM 的力量源泉。他还成为最早反思企业在社会中的地位与责任的 CEO 之一，公开探讨了企业如何在保持盈利的同时满足日益增长的社会期望。书中开创性的思想至今仍与当今……
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他们真该去读读《A Business and its Beliefs》，里面提倡的核心宗旨是：1. 尊重个人 2. 服务客户 3. 追求卓越必须成为一种生活方式 4. 目标是个人的思考与个人的行动 https://archive.org/details/businessitsbelie0000wats_q3s2
They should read "A Business and its Beliefs", which advocates for the core tenets being 1. Respect for the individual 2. Service to the customer 3. Excellence must be a way of life 4. The goal is individual thought and individual action https://archive.org/details/businessitsbelie0000wats_q3s2
《A Business and its Beliefs》《Conquest of Mind》
A Business and its Beliefs Conquest of Mind
《Conquest of Mind》《A Business and its Beliefs》《On Tyranny》
Conquest of Mind A Business and its Beliefs On Tyranny
稍微找找的话，你能找到小托马斯·J·沃森（Thomas J. Watson, Jr.）写的《A Business and Its Beliefs》，这是作为麦肯锡系列讲座的一部分出版的。他确实提到 UNIVAC 带来的震撼让 IBM 明白了自己必须做些什么。遗憾的是，这些演讲是在……发表的。
With a bit of looking, you can find A Business and Its Beliefs by Thomas J. Watson, Jr., published as part of the McKinsey lecture series. He does cite the UNIVAC as the shock that made IBM understand what it had to do. Unfortunately, the lectures were delivered…
《Conquest of Mind》、《A Business and its Beliefs》，作为技术创始人（technical founder）还读过几本销售方面的书
Conquest of Mind, A Business and its Beliefs, several sales books as a technical founder
小托马斯·沃森的《A Business and Its Beliefs》出版于1963年，里面完全没有提及 S/360 的研发工作。出于其他完全不相干的原因，今天读来依然耐人寻味。
Thomas Watson, Jr.'s A Business and Its Beliefs was published in 1963 and makes no allusion to the S/360 work. It makes for curious reading today, for unrelated reasons.