可口可乐传
For God, country and Coca-Cola
Mark Pendergrast · 初版 1993 年
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一种超过99%由糖水组成的寻常软饮料，是如何被视为“美国所代表一切的升华精髓”的？《For God, Country and Coca-Cola》是一部透过Coca-Cola玻璃绿瓶折射出的美国文化、社会与经济史。这是一段多么纯正的典型美国传奇。在重建时期亚特兰大的狂热与混乱中，Coca-Cola最初作为一种专利药不起眼地问世。一位精明的营销者发现了它作为饮料的价值，使其在镀金时代迅速崛起，成为“美国世纪”最具主导地位的消费品。Coca-Cola的关键……
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这个配方几年前发表在马克·彭德格拉斯特（Mark Pendergrast）写的《为了上帝、国家与可口可乐》（For God, Country and Coca-Cola）一书中。他在为写书做调研时在档案库里找到了它。这不是现在的配方，因为后来做过调整。这本书本身也极好，里面讲了新可口可乐（New Coke）的历史……
This recipe was published years ago in the book For God, Country and Coca-Cola by Mark Prendergast. He found it in the archives while researching the book. It is not the current recipe, as some changes have been made. Its an excellent book too, with the history of the new coke…
提到的那本书（《为了上帝、国家与可口可乐》/ For God, Country and Coca-Cola）非常值得一读，内容极其详实。书后面居然还附带了配方(1)。这些年来可口可乐有很多模仿者，他们为了保住自己的品牌名字进行了激烈的抗争。他们确实想要……
The book mentioned (For God, Country and Coca-Cola) is an excellent read, and very thorough. It actually includes the recipe in the back too(1). Coke has had many imitators over the years and fought vigourously to keep their name. They did want to…
参考文献里链接的马克·彭德格拉斯特的书《为了上帝、国家与可口可乐》（For God, Country, and Coca-Cola）涵盖了这些以及更多内容，很值得一读。书末附有可口可乐的配方，还讲了他发现配方的经过。
Mark Pendergast's book For God, Country, and Coca-Cola linked in the references covers this and more and is a good read. It also has the recipe for Coke in the back and the story of how he found it.
……这期节目[1]讨论了该饮料可能存在的一个早期配方，但几乎肯定不是今天使用的那款。可口可乐否认[2]该节目找到了真正的配方。在那期节目中，未获授权的公司（及饮料）传记《为了上帝、国家与可口可乐》的作者马克·彭德格拉斯特告诉《这美国生活》（This American Life）[3]，“只有两个人知道如何调配 7X 调味香精”，而且“这两个人绝不会同乘一班……
…episode[1] discussing a potential early recipe for the drink, but almost certainly not the one in use today. Coke denied[2] that the program had discovered the true formula. In that episode, Mark Pendergrast, author of For God, Country, and Coca-Cola, an unauthorized history of the company (and beverage), told This American Life[3] that “only two people know how to mix the 7x flavoring ingredient” and that “[t]hose two people never travel on the same…
二战期间，可口可乐的员工享有许多特权。《为了上帝、国家与可口可乐》（For God, Country and Coca-Cola）里有一整节专门讲这个。可口可乐基本承诺为将士们无论走到哪里都提供可口可乐。这是一次公关宣传的巨大胜利，同时也确保了可口可乐能源源不断地获得所需的糖份……
Coke men were given a lot of privileges during WW2. There is an entire section of "For God, Country and Coca-Cola" which is about this. Coca-Cola basically pledged to provide Coke for the soldiers everywhere they went. It was a publicity triumph, and also helped make sure Coke could keep getting the sugar they…
配方就印在《为了上帝、国家与可口可乐》（For God, Country and Coca-Cola）这本书的末尾。可就算你拿到了配方，你实际上能拿它做什么？谁真去卖这产品啊？你又怎么营销？http://en.wikipedia.org/wiki/Coca-Cola_formula 一旦你有了配方……
The recipe is published at the back of the book For God, Country and Coca-Cola. Now that you have the recipe, what could you actually do with it? Who would actually sell the product? How would you market it? http://en.wikipedia.org/wiki/Coca-Cola_formula Once you have your recipe…