……Collective 提供了很多优质资料，而且基本上跟我自己会整理出来的链接完全一致 :) https://www.presalescollective.com/education John Care 很有料，如果你想深入了解，推荐去读他的书《Mastering Technical Sales》，不过光是那个列表上的内容就足够你起步了！
…Collective has a lot of great material and basically all of the same links that I would put together myself :) https://www.presalescollective.com/education John Care is great and I'd check out his book Mastering Technical Sales if you want to go deep, but there's plenty on that list to get you started!
……能力成了衡量我绩效的标准（虽然你肯定得具备这能力，而且越强越有优势，只要你的销售/软技能能跟它平衡好）。我会建议先读 John Care 写的《Mastering Technical Sales》。这可以说是成为一名售前工程师（SE）的圣经。它会教你很多实用概念，比如需求挖掘的艺术（art of doing discovery）、痛点识别（identifying pains，你会经常听到这些黑话）、主导 demo 演示（你会……
…abilities be the thing my performance is measured against (though you definitely need to have it, and having more of it is an edge, if your sales/soft skills can counterbalance it). I would start by reading "Mastering Technical Sales" by John Care. It's the quintessential book on being an SE. It teaches you useful concepts, like the art of doing discovery and identifying pains (you'll hear these terms a lot), driving demos (you'll…
> I lost my old book, but this one looks good: mastering technical sales. Mastering Technical Sales is a book about and for sales engineers. It isn't going to help someone who doesn't know how to prospect, close a deal, etc. do those things.
……Collective 提供了很多优质资料，而且基本上跟我自己会整理出来的链接完全一致 :) https://www.presalescollective.com/education John Care 很有料，如果你想深入了解，推荐去读他的书《Mastering Technical Sales》，不过光是那个列表上的内容就足够你起步了！
…Collective has a lot of great material and basically all of the same links that I would put together myself :) https://www.presalescollective.com/education John Care is great and I'd check out his book Mastering Technical Sales if you want to go deep, but there's plenty on that list to get you started!
……能力成了衡量我绩效的标准（虽然你肯定得具备这能力，而且越强越有优势，只要你的销售/软技能能跟它平衡好）。我会建议先读 John Care 写的《Mastering Technical Sales》。这可以说是成为一名售前工程师（SE）的圣经。它会教你很多实用概念，比如需求挖掘的艺术（art of doing discovery）、痛点识别（identifying pains，你会经常听到这些黑话）、主导 demo 演示（你会……
…abilities be the thing my performance is measured against (though you definitely need to have it, and having more of it is an edge, if your sales/soft skills can counterbalance it). I would start by reading "Mastering Technical Sales" by John Care. It's the quintessential book on being an SE. It teaches you useful concepts, like the art of doing discovery and identifying pains (you'll hear these terms a lot), driving demos (you'll…
> 我原来那本书丢了，但这本看起来不错：mastering technical sales。《Mastering Technical Sales》是一本写给并且围绕售前工程师（sales engineers）的书。如果有人连怎么寻找潜在客户、怎么促成签单这类基本套路都不会，这本书可帮不上忙。
> I lost my old book, but this one looks good: mastering technical sales. Mastering Technical Sales is a book about and for sales engineers. It isn't going to help someone who doesn't know how to prospect, close a deal, etc. do those things.